Your Hands Are Gross
Nothing like calling attention to the unseen organisms that crawl all over our skin to get us to go out and buy some soap. That's what Young & Rubicam New York is doing for Protex Antibacterial soap.
And if the images weren't enough to make your skin crawl (sorry), there's the oh so thought provoking tagline, "The Things You Touch Stay With You"
Thank you, Y&R. We're going to go soak out hands in bleach now.