American Airlines Gracefully Pays Respects to Military Personel


In case you haven't heard, we are at war. In at least two countries at last count. And if you have even the tiniest slice of appreciation for what the military does for this country, you might appreciate this latest work from American Airlines which subtle salutes the men and woman who serve our country.

Other than pay our taxes and truly understand the meaning behind Memorial Day, the least we can do is offer traveling military personnel a chance to get situated on a plane before all the idiots who insist their bags are carry on size, the screaming children and the double wides invade the plane like a bunch of Walmart shoppers on Black Friday.

Thanks TM Advertising for the beautiful work.

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by Steve Hall    Jun- 3-10    
Topic: Best, Commercials

Young & Rubicam Leaves Copy to Hockey Players


Young & Rubicam NY got off easy creating this new commercial hyping the NHL Playoffs. More correctly, the copywriters got off easy? How? There's no copy in this commercial? Why? Because there are no words to explain the feeling of winning The Stanley Cup.

And we have no words to describe how beautifully eloquent this spot is. Oh wait. We just did. Sorry.

The commercial consists of a collage of clips showing those who have won The Stanley Cup searching for words to describe how they feel immediately after winning. Come to think of it, saying nothing is much better than saying anything at all. Barring a few exceptions, when most athletes open their mouths after a win, they spout the same boring platitudes over and over again. Kudos fo Y&R for not going down that lame path.

Damn, we need to stop talking lest we be accused of ruining the moment with meaningless platitudes.

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by Steve Hall    Jun- 3-10    
Topic: Commercials, Good

Best Buy Builds Man Cave For World Cup Fans


An understanding girlfriend. A sympathetic boss. A pitch. An awesome TV. Those are just a few of the ingredients for the ultimate man cave which every man worth his salt will need come the World Cup. Or at least when the English play which is what this English Best Buy commercial is pimping.

Best Buy, of course, has everything a man could possibly need for the creation of the ultimate man cave: astro turf, plasma TV, goal net, Sky HD box, arm chair, shelves, tables, speakers, iPOd dock, Nintendo, PS3, dart board, remote control curtains, draughtmaster, Roomba, megaphone, Shake-A-Weight, pizza oven and lots more.

Check out the video to see how it all comes together. It's got it all. Except an interior designer.

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by Steve Hall    Jun- 3-10    
Topic: Video

That Cheating Golfer (Whatshisname?) Does New Ads For EA


You see? We can get back to normal after a celebrity sex scandal. How? By placing said celebrity in a set of new ads that take remove the spotlight. Remember that golfer who cheated on his wife with more women than the average man has slept with in his entire life? Yea, we didn't think so. Anyway, he goes by the name of Tiger and he's in a new commercial and a set of five video for the June 8 launch of EA team golf game, Tiger Woods PGA Tour 11.

The work comes to us from San Francisco's Heat. The :30 and :60 will be followed by four videos that mash up golf with curling, hockey, basketball, soccer, and one which mixes up those four with football.

Media includes the NBA finals on ABC and such online sports sites as,,,, and

by Steve Hall    Jun- 3-10    
Topic: Campaigns, Celebrity, Commercials

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Heimlich Maneuver Like You've Never Seen it Before


As a follow on to its Super Sexy CPR, Fortnight Lingerie offers up Super Sexy Abdominal Thrusts. In case, you know, you're in a restaurant wearing only your underwear and you choke and you need the Heimlich Maneuver...from a guy wearing only his underwear. That happens all the time, right?

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by Steve Hall    Jun- 3-10    
Topic: Commercials, Racy

Levi's Seeks Social Media Girl


They have a boy. Now they want s girl. Yes. Levi's is on the prowl for its first ever Levi's Girl. It's a video contest so there will be a lot of idiocy but the brand really wants a "hip, social media-savvy and passionate" girl who "can become the face and voice for Levi's Women.

Sounds like they're looking for the perfect girl with both brains and beauty. In answer to Who's the Levi's Girl, the Facebook contest site writes, "I'm a social media superstar with a keen sense of style. I can walk into any room and make a statement. I'm out to make an impact in the community and I have my eye on global issues. I'm the next big thing ready to be discovered."

Well, there you have it, ladies. If you're all that, head over to the brand's Facebook contest page and submit your video. We can think of a few of you off-hand. Allie, Linda, Julia, Alisa, Angela, Rosie, Crystal, Summer, Jenna, Tammy, Natalie.

by Steve Hall    Jun- 3-10    

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