Privacy is a Red Herring, Personal Data A Goldmine for Consumers and Marketers

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The social graph. Data portability. Privacy. Data control. Peerset CTO and Co-founder Amit Kanigsberg has a few things to share on these topics in this second post in a series on the use of personal data.

Fish Anyone?

All of this hype surrounding online privacy is a red herring, especially as it regards Facebook. We learned this week that privacy is not the central concern for Facebook users. The "Quit Facebook Day" protest groups have barely gained membership. Quitfacebookday.com only managed to attract 35,000 members for their mass exodus yesterday. Next to Facebook's close to half a billion users, this just doesn't seem very significant (a good article considering this perspective).

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by Steve Hall    Jun- 4-10    
Topic: Opinion, Social, Tools, Trends and Culture



Don't Let Your Bad Breath Speak for You

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In this Borheierh Lowe-created, Hungry man-produced commercial for Unilever, we see what it would be like if our bad breath had the ability to speak. The results aren't pretty. And they can truly ruin a situation that's supposed to be epic and bad breath-free.

The spot does a nice job making its point. We've all been in situations where bad breath unleashes its stench but we usually don't say a word. Here, the reason behind the bad breath is fully explained. Though, sadly, it doesn't get the guy the girl.

by Steve Hall    Jun- 4-10    
Topic: Commercials, Good



Fruit Shoot Will Get You 'Lost'

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We always thought Desmond's failsafe maneuver transported people to the island. Now, it seems, all you have to do is drink a Fruit Shoot beverage and, poof, you're on an island...with a mysterious creature raging through the under brush.

Thanks to BSUR in Amserdam, Lost really isn't over.

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by Steve Hall    Jun- 4-10    




King Kong Messes With Santa Monica Pier

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After messing with Dodger Stadium, it seems King Kong headed to Santa Monica Pier to leave his mark. Giant footprints were spotted on the beach Wednesday morning by a local fisherman who is reported to have seen the giant creature making its way across the beach., "Everything started shaking. Then I saw this thing. Bigger than any whale...eyes dark and menacing, teeth as big as the poles under the pier here."

Of course the creature is just making its way to its new home at Universal Studios Hollywood where it will become the main attraction for the studio's King Kong 3-D attraction.

by Steve Hall    Jun- 4-10    
Topic: Guerilla



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There's Not Enough Shakira in This Univision Campaign

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Barely making an appearance in this new Univision commercial that touts the network's exclusive Spanish-language coverage of the 2010 FIFA World Cup, Shakira sings "Waka Waka (Esto es Africa/This Time for Africa)," the official World Cup song and Univision's official theme for all of its coverage of this world-class event.

All the "cultural richness" and "exciting soccer moments" make their way into this :30. Additional campiagn elements will include print, outdoor, in-theater, radio, online and mobile. Hopefully we'll see more of Shakira in those media.

The ad might have been a bit more effective had it featured Shakira's best asset as illustrated in the accompanying image.

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by Steve Hall    Jun- 4-10    
Topic: Brands, Cable, Campaigns, Celebrity



Islands Found, Books Shilled, Lebron Begged, Billboard Smelled

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- Need to find the best ferry to the Cape and Islands? Yea. There's an app for that.

- The Art Directors Club will host the ADC Young Guns 5+5 Thursday June 10 at the ADC Gallery. Five winners from ADC Young Guns 7 pick five creatives they admire, all 10 present their work Pecha Kucha-style: 20 slides + 20 seconds each = 400 seconds to tell their story.

- This billboard stinks. The billboard uses an attached fan to disperse charcoal and pepper fragrance from scented oil.

- Even more Amazon book review shilling.

- Bloomberg really wants Lebron James to come to New York.

- Rich media ads come to the iPad. Yawn.

- Deutsch is out with new work for Dr. Pepper featuring Michael Strahan.

- Watercooler Inc. has partnered with Fox Soccer to premiere EPIC GOAL, an all-new Facebook game that debuts today.

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by Steve Hall    Jun- 4-10    
Topic: Cause, Industry Events, Outdoor, Poster, Social, Tools



DISH Network Astronaut 'Needs Some Space' in Space

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"The creative team behind the conception and writing of the spots has asked to not be revealed, as they work for a well-known U.S. advertising agency by day - another example of how Victors & Spoils is poised to change the way agencies, and the industry, work."

So this is how crowdsourcing is going to work. Creatives across the industry are going to work under the table for other agencies and forgo credit. We'll see how long that lasts when Victors & Spoils begins to accept awards on behalf of the anonymous creatives that actually did the work.

Yes. Victors & Spoils is out with its first crowdsourced work for DISH Network. The concept's got a couple of nut job astronauts messing with a DISH satellite to turn on the provider's HD service. Really. That's it. Watch here and here or below.

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by Steve Hall    Jun- 4-10    
Topic: Agencies, Campaigns, Commercials, Strange









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