Creative Agency 180 LA, clients and industry partners celebrated the opening of its new office in Santa Monica with a mash-up party of Los Angeles and Amsterdam, dubbed "LAmsterdam." There was a little something for everyone including a Hollywood Red Carpet featuring cardboard cut-outs Justin Timberlake and Peyton Manning, a Braja Cantina, graffiti artist, buskers and a Red Light District featuring Burlesque Dancers. Now that's an office opening.
In the "We've Got a Solution for Every Problem" Department of Pharmaceutical Genius they've been staying up late this week examining a burning problem: chafing. Yes, chafing. Apparently, some pharmaceutical companies have become bored with finding a cure for cancer.
In this commercial for Lanacane the Pharmaceutical Geniuses solve chafing with a gel. The ad starts off with some chubby balloon characters whose limbs rub together "painfully" when they walk. The announcer says, "If you chafe when you move, it hurts." He the offers up Lanacane Anti-Chafing Gel saying, "Stop chafing. Keep moving"
The British may have decimated our southern coastline and killed the ecosystem of an entire gulf but our friend Murray Newlands is putting on a social media conference in San Francisco this July to prove they are not all evil. Provided he makes it (the last time a volcano kept him from traveling across the pond), it looks to be a great event. And Adrants is proud to be a media partner.
What will be covered at the event? Viral Social Media Campaigns, What Works, The Press Talks: How to get Digital PR for your Company, Insider Look: How Tech Writers Cover Social Media, A/B Testing for Social Media, How to Build Communities for Brands, Social Media Marketing Metrics, Social Media Marketing Metrics, Monetizing Social Media. To name a few.
Putting a bit of a twist on a six-year-old advertising tactic, New Zealand-based ad agency Rascals has tattooed the head of one Andrew Haeata with the agency's name, photographed him and placed him on a billboard.
Unlike the many "headvertising" stunts which preceded this work, the tattoo on Haeata's head is real. Watch its creation here.
Jesus. It's like we just stepped back to 1999 when at Leo Burnett Technology Group we pumped out campaign after campaign touting the equity-building properties of a strong brand presence based on the four pillars of an account planner's wet dream: Vision, Mission, Essence and Position. Architecting the brand as it were.
It all usually netted in some self-important puffery akin to this new tagline from Esurance, "People when you want them. Technology when you don't." Sounds like a Peoplesoft tagline. Anyone remember them?
Anyway, the new campiagn is a play on technology versus people. There's a time for technology and there's a time for people. 1990's tagline aside, the campaign does a pretty good job illustrating that separation.
So...what is this World Cup-themed Lynx poster campaign trying to say? Soccer fans should be hot and female? A country's color should be incorporated into bra design? Having a thin waist and big boobs will guarantee you a slot in a Lynx ad? Soccer is somehow related to the crucifixion? Women with hot bodies but not-so-hot faces can be in Lynx ads too? Men only care about boobs?