Do you love Kettle Potato Chips? Are they not the best potato chips you've ever had? If you haven't had them, you should really try them. They are awesome and if you're a lover you are now invited to join the Loud Food Club. The online promotion and sweepstakes is the first work from Cultivator Advertising & Design, Denver, for its new client, Kettle Foods, Salem, Ore.
At, Crunch Proud, a Loud Food Club meeting leader (with bullhorn) compares the sound of a Kettle chip's crunch to a monster truck, a lion's roar, and a electric guitar. He invites new members to take the LFC Pledge and then to download a membership kit, complete with interoffice disclaimer email, pictographic crunch courtesy instructions, an LFC pencil flag, and loud food crunch caution signage. Also available are a $1-off coupon and sweepstakes entry for the chance to win free Kettle chips for one year (but only15 bags per month. Um, that's a lot of potato chips).
So if you're a Kettle potato chip lover, this campaign's for you. Oh wait, no it's not. You're already branded. So do the brand a solid and tell your Ruffles-loving friends to check out Kettle.
A recent study of rich media ads from textPlus, pointRoll and AdMarvel found, in the first four weeks of the iPad's release, ad interaction times were 30 seconds, ad interaction rates range from .9 to 1/5% (6X higher than desktop ads) and 67% of users who viewed the ads' video component watch all the way though as compared to 53% for the desktop.
Granted, some of this is likely due to novelty but if these numbers hold, there will be some willing iPad advertisers out there.
Today, Microsoft launched an $80 million campaign to tout the launch of Office 2010. The campaign, called Make it Great, features people who were involved in the product's beta testing. Seventy percent of the campaign's effort will be online with the remaining 30 percent spent on print and billboard.
Along the lines of the spinning model who flails blood all over the audience as she catwalks down the runway comes this not so new anti-fur commercial from the International Anti-Fur Coalition. Created by Lowe Bull in South Africa, the ad has three women eating lunch together. One of the women gets a phone call and, as she digs through her purse for her phone, she pulls out the internal organs of the animal that was killed to make her fur purse.
It's a nice take on how oblivious some of us can be to the effect we have on other living creatures. It closes nicely with the tagline, "If only everyone could see the real cost of fur."
Boobs. They'll sell anything. Excusing the oxymoronic ad-before-an-an idiocy of pre-roll video ads, this new effort from RGS, a Russian entity that...well, we have no idea what they do because we can't read their website and we're too lazy to use a translation service. But that's besides the point.
The only thing that matters here is boobs. Big boobs. Small boobs. Painted boobs. Crashing boobs. Yes, crashing. The boobs in this ad are bounced, fondled, handled and, well, tossed in every direction to illustrate, well, something about crashing motor vehicles.
It's certainly an interesting tactic for calling attention to...well, something. Yea, there's likely a double meaning on the word boob in there somewhere.
Soccer hottie Cristiano Ronaldo was scooped up by Georgio Armani last October and will appear in the fashion brand's upcoming ad campaign. Images broke yesterday but we'll have to wait until July to see the entire campaign which will include magazine ads and billboards in, among others, New York, Los Angeles and London.