Always at the forefront of controversy, Spirit Airlines is offering travelers discounts to locales unaffected by the BP oil spill such as Cancun, Puerto Rico, Atlantic City and Fort Lauderdale with a new campaign called Best Protection. The tagline? "Check out the oil on our beaches."
Is any one really surprised a campaign like this came from Spirit? After all, this is the airline that goes Muff Diving and pokes fun at Tiger Woods. And wants to charge $45 for carry on luggage. Yes, carry on.
- The Martin Agency has hired three new creative directors; brother duo Keith and Eric Tilford, co-founders of CORE, and Keith Cartwright, formerly of Wieden+Kennedy.
- Swatch and MTV want you to participate in their Creative Competition. Winner goes to Shanghai Expo 2010.
- And yea, yea, yea. Here's the giant AKQA blow up doll. OK, it's not a doll. It's an inflatable lion cub and it's sitting outside the Palais to promote the Future Lions Awards ceremony on Friday 25 June, 16.00 in the Esterel Theatre.
Calling it a "terrible attempt at forced viral content," an Adrants reader points us to what Hertz describes thusly, "You won't believe what this couple got up to in a Hertz hire car." And, yea, it's not so good. It's predictable. It's not funny.
So what's this all about? Well "Everyone's at it. Wimbledon, that is."
Be sure to Follow our Adrants Correspondent Angela Natividad on Twitter. She's live tweeting a storm from the South of France. Briefly, Grey gets gold for Branded content for Canon. Abbott Mead Viuckers BBDO gets gold for best use of online advertising. Heimat Berlin Beyond Borders for Cannes International gets gold for ambient media.
Stay tuned. Follow. And check back here when she publishes her daily wrap up.
This is, by far, the worst car commercial brand partnership ever. Suburban yuppie-mobile Volvo and teen/tween sensation Twilight Eclipse. Yea. Seriously. It's as if someone placed a Jack and Jill Went over the Hill soundtrack on top of a Rob Zombie movie. Yea, it's that's odd.
OK, so yea, the Twilight character's parents might drive a Volvo but just watch this commercial and marvel at how bad the pairing is. Actually, it's the comparison between raging hormonal desire, lust, love...and a piece of metal. OK, so yea, we equate emotion to automobiles all the time but just watch this ad and watch how bad the pairing is. Yea, we wrote that twice. Because this commercial is twice as bad as any car commercial we've seen in a long time.
Copyranter likes to call it AssCrackVertising. We just like to call it awesome. Any ad with a beautiful woman in a bikini...shot from from behind...or from the front...is a perfectly good ad in our book. So thank you, Hawaiian Tropic. Call it what you will, Copyranter, but we'll take bikini anytime we can get it.
Yesterday at Cannes Lions, Chelsi and I had the curious experience of meeting @DavidonDemand.
Here's the story: David Perez, a creative recruiter over at Leo Burnett Chicago, really wanted to come to Cannes. In its infinite kindness, LB found a practical reason to send him: he could promote Wildfire, the agency's self-conscious celebration of spontaneity in the art and craft of modern marketing.
So for the next seven days, this poor sod is strapped to a live feed. His job: to do everything Twitter tells him to do.
The similarities are remarkable. Then again, How many different ways can you tell Forrest Gump's story in one minute? Once again we have charges of plagiarism and this times it's tied to Cannes.
Nokia hosted a video competition and first prize was a trip to Cannes. Well, the creator of the winning video, Jemma Lyon, is in Cannes but she's being pummeled by members of web community b3ta. One of the original film's creators wrote, "Someone's sent me an entry to a Nokia filmmaking competition that's literally a shot for shot, line for line, idea for idea remake of it, this has been the first I've heard of it. I wouldn't mind except the person who entered it has won a "Critics Choice" award out of this rehash, including a FUCKING TRIP TO CANNES."
While it's a sure bet she won't actually be nude - as in private parts exposed - when the ad campaign breaks but Lindsay Lohan plans to strip down to nothing but her SCRAM bracelet and roll around on a bed during a photoshoot in LA for an upcoming ad campaign. The starlet will be touting a line of handbags for her 6126 fashion line.
Richard Luna of The California Bag, the entity that licenses her line said, "We're thinking of having police on hand so we can remove the ankle bracelet for the pictures."