Cannes Shortlist For Film, Film Craft, Titanium & Integrated

Here's the Cannes Shortlists for:

Film Lions
Film Craft Lions
Titanium & Integrated Lions

Jury opinion seems to be favoring TBWA\Chiat\Day's Gatorade Replay and BBH's Johnnie Walker The Man Who Walked Around the World for

Groundbreaking Hospital Billboard Concept: Newborn Stock Ticker

Apparently, attaching an LED bar across the top of your billboard and scrolling the names, birth dates and weight of babies born at the advertised hospital is really cool. Because, well, complete strangers want to know what's going on inside.

Explaining the revolutionary concept, Boyden & Youngblutt Advertising & Marketing Creative Director Ian Mosher said, "Having a baby is such a huge life event for new parents, and we wanted to find a unique way for the parents and Parkview to be able to share their big news with the community - and still keep it personal. The LED board seemed like the perfect solution. Having the babies' names appear makes it more than just a billboard. It's really a giant birth announcement."

According to Christina Egts, B&Y account executive for Parkview, the billboard is the first of its kind in the Midwest. "Nothing like this has ever been done before - at least in the Midwest," she said. "We've talked with the manufacturer of the sign, and they have never heard of something like this being done."

Wake Up and Smell the Hottie in Your Bed, Idiot

You can interpret this Lynx commercial with Jessica Jane Clement in two different ways. First, the guy is just an absolute clueless idiot. Over and over, he kills his chances at having a continuing relationship with one of the hottest women in the world. And the fact he and his idiocy are even remotely associated with Lynx would cause one to avoid the product at all costs.

Second, they guy is still an absolute clueless idiot but so is every potential Lynx users because, according to this commercial, they have to be hit over the head again and again and again before they realize all they need to do is use Lynx to get one of the world's hottest women. Which, of course, is one of the most idiotic notions in the world.

Either way, the entire thing is an idiotic premise. Of course, that doesn't make it unfunny. Not at all.

Cannes Lions: Design, Press and Cyber Winners

I'm about 24 hours late on this, because the universe of Cannes seems to have priorities (and possibly a wormhole?) of its own, but here are the Grand Prix winners from Wednesday night's ceremony at the Lions.

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If You Cannot Come to Wrath of Cannes, Wrath of Cannes Will Come to You

Steve mentioned earlier that there are some Wrath of Cannes shirts going around, and yeah, those rumours are true: the other day the Wrath's Kristen Bryan found me, handed me a Grand Coney tee and asked me to strike a "sexy" pose.

Not sure what one of those looks like, since I by nature just ooze sex out of my pores, so I whipped out some creepy awkward fist-to-face thing that was probably planted in my subconscious by AsianPoses.com.

Ask Wappling, who took the picture at left, also sported a shirt, as did Rafiq from ihaveanidea and Brett McKenzie.

The real Cannes is officially invaded. New goal - to actually experience Wrath of Cannes live. Someday.