Agency Revisits Headvertising For Self-Promotional Billboard

rascals_billboard_headvertising.jpg

Putting a bit of a twist on a six-year-old advertising tactic, New Zealand-based ad agency Rascals has tattooed the head of one Andrew Haeata with the agency's name, photographed him and placed him on a billboard.

Unlike the many "headvertising" stunts which preceded this work, the tattoo on Haeata's head is real. Watch its creation here.

by Steve Hall    Jun-14-10   Click to Comment   
Topic: Agencies, Human, Outdoor   

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