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Leo Burnett Recruiter to Become Ad Industry's Bitch At Cannes

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Why go to Cannes when you can have your own Cannes Stooge? Why embarrass yourself by getting drunk and ending up on some guy's couch in the morning wearing just your bikini? Why subject yourself to all the buffoonery and pompous idiocy...when you can have someone else experience it all for you?

That's where Leo Burnett Creative Recruiter David Perez comes in. Burnett is sending Perez to Cannes from June 21 - 26 equipped with a webcam mounted on his glasses and the edict he must do whatever anyone tweets him to do.

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by Steve Hall    Jun-10-10    
Topic: Announcements, Guerilla, Industry Events



Dude Perfect Makes Another Shot For GMC

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OK, this Leo Burnett Detroit-created 1:30 GMC-sponsored "stunt" video which celebrates tonight's NBA finals game is a minute longer than it needs to be. No one cares about the set up. All we want to see is the "stunt." So Texas-based Dude Perfect is at it again for GMC. This time, in an Action Figure-produced video, they make a 40 foot long distance shot to a hoop on a floating dock while cliff diving.

The Dude Perfect crew holds the world record for the world's longest distance basketball shot. Their previous video, "Plane shot," in which they successfully land a shot while riding in a moving plane, was featured during this week's third game of the NBA finals.

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by Steve Hall    Jun-10-10    
Topic: Guerilla



That Cracking YouTube Page? Just Another Ad

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Last month, Samsung launched a 3D commercial projection in the Netherlands on the historic Beurs van Berlage building in Amsterdam. Now, this "projection" can be seen on YouTube as a page takeover game. At first, it looks like a normal video of the projection is being.That is until the YouTube page cracks, butterflies start flying out of the projection, and the new Samsung 3D TV is presented.

MUSE Amsterdam created the work and Starcom is behind the media.

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by Steve Hall    Jun-10-10    
Topic: Online



Amnesty International Puts Death Penalty to Death

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In a moving and stirring new TBWA\Paris-created commercial, Amnesty International has eloquently stated its position on the death penalty and is urging the rest of us to see it their way. By metaphorically killing off the very things used to carry out the death penalty - the chair, the rifle, the noose, the saber - the cause group wants the 58 countries who still carry out the death penalty to join the 139 who don't.

Initially, TBWA Paris and director Pleix wanted to create the entire spot in camera, shooting real statues created out of wax. But in initial tests it was discovered that it was too difficult to shoot melting wax without it looking like stop-motion, so the film was almost completely done in CG except for a few live action elements.

No matter your stand on the issue, you have to admit the work is beautiful.

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by Steve Hall    Jun-10-10    
Topic: Best, Commercials, Creative Commentary



Chevrolet Clarifies 'Ban' of the Word 'Chevy.' There's No Ban

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Reacting to the outcry over an internal memo from Chevrolet's VP of Sales and Service Alan Batey and VP of Marketing Jim Campbell which instructed employees to stop using the word "Chevy" when referring to Chevrolet cars, GM, this morning, released a clarification that states the brand will not, in fact, urge people to discontinue the use of the word.

The intent of the memo, instead, was to aid the brand in its "move toward a consistent brand name for advertising and marketing purposes" in relation to its foray into global markets.

While we fully understand how important "managing the brand" can be, we do wonder what Batey was thinking while penning the memo. In any event, crisis averted. The full clarification release is below:

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by Steve Hall    Jun-10-10    
Topic: Brands



Guy Gets Head Butt For Watching Woman Walk

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Granted you'd be a bit more subtle than the guy in this Zinedine Zidane-style commercial for online gambling company Bet-at-home.com, but is a head butt really necessary? I mean come on! Can't we appreciate the finer things in life without getting slapped around? It's not like the guy jumped on top of her and had his way with her in the middle of the office.

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by Steve Hall    Jun-10-10    
Topic: Commercials



Fergie to Debut Fragrance With Sexy Ad Campaign

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To hype the September release of her new fragrance, Outspoken, Fergie has gotten all dolled up for an ad campaign which will tout the scent. Of the launch, Fergie said, "From my music to my wardrobe, my style is all about speaking up and making a statement."

Of the fragrance itself, Fergie said, "Outspoken definitely turns heads, but it also lets your true personality shine through."

For those who care, the fragrance will consist of a mixture of jasmine, tuberose, passion flower, starfruit and...black leather? Eesh. That can't be good.

by Steve Hall    Jun-10-10    
Topic: Campaigns, Celebrity



Chevrolet to Ban Use of the Word "Chevy"

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Earlier this week, Chevrolet's VP of Marketing Alan Batey sent a memo to Detroit employees instructing them to stop using the word "Chevy" to describe a Chevrolet. The car maker aims to promote uniformity and believes the word Chevy dilutes the Chevrolet brand.

Claiming it's all about consistency, the memo read, "When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding. Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer."

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by Steve Hall    Jun-10-10    
Topic: Brands, Opinion, Worst



Diamonds Aren't That Rare and Gold Can Cover A Billboard

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Today in little know facts, Canada's Rethink is out with new work for Science World that aims to dispel widely held beliefs that, according to the campaign, are a bit mythical. Did you know diamonds aren't that rare and that just 2 oz. of gold can be hammered flat to cover a 200 square foot billboard? Neither did we. Nor do we really care but if scientific trivia is your thing then Science World is for you.

by Steve Hall    Jun- 9-10    
Topic: Outdoor



Jane Lynch Smacks iPhone, Women Love the World Cup

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- As only Jane Lynch can, the new iPhone gets hilarious spoof treatment.

- The Word of Mouth Marketing Association is offering a free webinar next Monday, June 14th at 11 am CDT to support its new Digital Social Media and Endorsement Policy template.

- For women, the world cup is an opportunity to see old friends.

- The IAB has announced its panel of judges for its IAB MIXX Awards 2010.Had they provided a link, we would have been happy to share the list with you.http://tinyurl.com/2ukobzr

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by Steve Hall    Jun- 9-10    
Topic: Celebrity, Industry Events



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