After messing with Dodger Stadium, it seems King Kong headed to Santa Monica Pier to leave his mark. Giant footprints were spotted on the beach Wednesday morning by a local fisherman who is reported to have seen the giant creature making its way across the beach., "Everything started shaking. Then I saw this thing. Bigger than any whale...eyes dark and menacing, teeth as big as the poles under the pier here."
Of course the creature is just making its way to its new home at Universal Studios Hollywood where it will become the main attraction for the studio's King Kong 3-D attraction.
Barely making an appearance in this new Univision commercial that touts the network's exclusive Spanish-language coverage of the 2010 FIFA World Cup, Shakira sings "Waka Waka (Esto es Africa/This Time for Africa)," the official World Cup song and Univision's official theme for all of its coverage of this world-class event.
All the "cultural richness" and "exciting soccer moments" make their way into this :30. Additional campiagn elements will include print, outdoor, in-theater, radio, online and mobile. Hopefully we'll see more of Shakira in those media.
The ad might have been a bit more effective had it featured Shakira's best asset as illustrated in the accompanying image.
- Need to find the best ferry to the Cape and Islands? Yea. There's an app for that.
- The Art Directors Club will host the ADC Young Guns 5+5 Thursday June 10 at the ADC Gallery. Five winners from ADC Young Guns 7 pick five creatives they admire, all 10 present their work Pecha Kucha-style: 20 slides + 20 seconds each = 400 seconds to tell their story.
- This billboard stinks. The billboard uses an attached fan to disperse charcoal and pepper fragrance from scented oil.
- Even more Amazon book review shilling.
- Bloomberg really wants Lebron James to come to New York.
- Rich media ads come to the iPad. Yawn.
- Deutsch is out with new work for Dr. Pepper featuring Michael Strahan.
- Watercooler Inc. has partnered with Fox Soccer to premiere EPIC GOAL, an all-new Facebook game that debuts today.
"The creative team behind the conception and writing of the spots has asked to not be revealed, as they work for a well-known U.S. advertising agency by day - another example of how Victors & Spoils is poised to change the way agencies, and the industry, work."
So this is how crowdsourcing is going to work. Creatives across the industry are going to work under the table for other agencies and forgo credit. We'll see how long that lasts when Victors & Spoils begins to accept awards on behalf of the anonymous creatives that actually did the work.
Yes. Victors & Spoils is out with its first crowdsourced work for DISH Network. The concept's got a couple of nut job astronauts messing with a DISH satellite to turn on the provider's HD service. Really. That's it. Watch here and here or below.
In case you haven't heard, we are at war. In at least two countries at last count. And if you have even the tiniest slice of appreciation for what the military does for this country, you might appreciate this latest work from American Airlines which subtle salutes the men and woman who serve our country.
Other than pay our taxes and truly understand the meaning behind Memorial Day, the least we can do is offer traveling military personnel a chance to get situated on a plane before all the idiots who insist their bags are carry on size, the screaming children and the double wides invade the plane like a bunch of Walmart shoppers on Black Friday.
Thanks TM Advertising for the beautiful work.
Young & Rubicam NY got off easy creating this new commercial hyping the NHL Playoffs. More correctly, the copywriters got off easy? How? There's no copy in this commercial? Why? Because there are no words to explain the feeling of winning The Stanley Cup.
And we have no words to describe how beautifully eloquent this spot is. Oh wait. We just did. Sorry.
The commercial consists of a collage of clips showing those who have won The Stanley Cup searching for words to describe how they feel immediately after winning. Come to think of it, saying nothing is much better than saying anything at all. Barring a few exceptions, when most athletes open their mouths after a win, they spout the same boring platitudes over and over again. Kudos fo Y&R for not going down that lame path.
Damn, we need to stop talking lest we be accused of ruining the moment with meaningless platitudes.
An understanding girlfriend. A sympathetic boss. A pitch. An awesome TV. Those are just a few of the ingredients for the ultimate man cave which every man worth his salt will need come the World Cup. Or at least when the English play which is what this English Best Buy commercial is pimping.
Best Buy, of course, has everything a man could possibly need for the creation of the ultimate man cave: astro turf, plasma TV, goal net, Sky HD box, arm chair, shelves, tables, speakers, iPOd dock, Nintendo, PS3, dart board, remote control curtains, draughtmaster, Roomba, megaphone, Shake-A-Weight, pizza oven and lots more.
Check out the video to see how it all comes together. It's got it all. Except an interior designer.
You see? We can get back to normal after a celebrity sex scandal. How? By placing said celebrity in a set of new ads that take remove the spotlight. Remember that golfer who cheated on his wife with more women than the average man has slept with in his entire life? Yea, we didn't think so. Anyway, he goes by the name of Tiger and he's in a new commercial and a set of five video for the June 8 launch of EA team golf game, Tiger Woods PGA Tour 11.
The work comes to us from San Francisco's Heat. The :30 and :60 will be followed by four videos that mash up golf with curling, hockey, basketball, soccer, and one which mixes up those four with football.
Media includes the NBA finals on ABC and such online sports sites as ESPN.com, SI.com, FoxSports.com, SportingNews.com, and Sports.Yahoo.com.
As a follow on to its Super Sexy CPR, Fortnight Lingerie offers up Super Sexy Abdominal Thrusts. In case, you know, you're in a restaurant wearing only your underwear and you choke and you need the Heimlich Maneuver...from a guy wearing only his underwear. That happens all the time, right?
They have a boy. Now they want s girl. Yes. Levi's is on the prowl for its first ever Levi's Girl. It's a video contest so there will be a lot of idiocy but the brand really wants a "hip, social media-savvy and passionate" girl who "can become the face and voice for Levi's Women.
Sounds like they're looking for the perfect girl with both brains and beauty. In answer to Who's the Levi's Girl, the Facebook contest site writes, "I'm a social media superstar with a keen sense of style. I can walk into any room and make a statement. I'm out to make an impact in the community and I have my eye on global issues. I'm the next big thing ready to be discovered."
Well, there you have it, ladies. If you're all that, head over to the brand's Facebook contest page and submit your video. We can think of a few of you off-hand. Allie, Linda, Julia, Alisa, Angela, Rosie, Crystal, Summer, Jenna, Tammy, Natalie.