Well good morning! Nothing like some thong-clad ass to wake you up on a Monday morning. We can thank Copyranter for pointing us to this ass-in-your-face mirror shot of a few ladies making a pyramid. And American Apparel for continuing to perpetuate the acceptance of soft core porn in advertising.
Guess it's the most debauchery we can expect having not traveled to Cannes this year. Though, of course, we haven't heard the last from our Cannes Correspondent Angela Natividad yet. She could make this American Apparel ad look like a bunch of innocent school girls playing during recess. Oh wait, wrong analogy. Anyway...
Last night at Cannes was the ceremony everyone stays up for, and the one I missed, to my infinite regret. Crucially, it also marked the first year a Film Craft category was incorporated into the Lions.
Some really good stuff was awarded, material that was a pleasure to watch repeatedly over the course of the year. All in all, a crisis isn't a bad backdrop for the ad industry. Some beautiful, deeply human things have come out of it - work that makes us dream again.
Take a look down yonder. I am only listing Grand Prix, Integrated Grand Prix and Titanium Grand Prix winners. To see the rest, click on the category.
Here is a personal statement sent to us from Jemma Lyon, the woman who was accused of plagiarism for submitting what appeared to be a direct copy of a previous video created by Will Tribble. We covered the story originally here. As it turns out, Nokia is said to have sent a rep to help Jemma Lyons shoot her video submission for the contest. According to Lyons, the rep used Tribble's video as a template and told the actors to simply do what they saw the actors do in Tribble's video.
If anyone's to be accused of plagiarism here, it is Nokia. If Lyons claim is true, there is simply nothing Nokia can say to explain this away. Nothing at all. There's been some very bad social media moves over the past few years but this one, by far, will go down as one of the most egregious.
Here's a few pictures (derived from one) of Hungry Man's Villa Party at Cannes which occurred a day or two. Thanks to Bud Theisen for sending it in.
We're lovin' the girl on the left whomever she is.
Here's the Cannes Shortlists for:
Film Craft Lions
Titanium & Integrated Lions
Jury opinion seems to be favoring TBWA\Chiat\Day's Gatorade Replay and BBH's Johnnie Walker The Man Who Walked Around the World for
Apparently, attaching an LED bar across the top of your billboard and scrolling the names, birth dates and weight of babies born at the advertised hospital is really cool. Because, well, complete strangers want to know what's going on inside.
Explaining the revolutionary concept, Boyden & Youngblutt Advertising & Marketing Creative Director Ian Mosher said, "Having a baby is such a huge life event for new parents, and we wanted to find a unique way for the parents and Parkview to be able to share their big news with the community - and still keep it personal. The LED board seemed like the perfect solution. Having the babies' names appear makes it more than just a billboard. It's really a giant birth announcement."
According to Christina Egts, B&Y account executive for Parkview, the billboard is the first of its kind in the Midwest. "Nothing like this has ever been done before - at least in the Midwest," she said. "We've talked with the manufacturer of the sign, and they have never heard of something like this being done."
You can interpret this Lynx commercial with Jessica Jane Clement in two different ways. First, the guy is just an absolute clueless idiot. Over and over, he kills his chances at having a continuing relationship with one of the hottest women in the world. And the fact he and his idiocy are even remotely associated with Lynx would cause one to avoid the product at all costs.
Second, they guy is still an absolute clueless idiot but so is every potential Lynx users because, according to this commercial, they have to be hit over the head again and again and again before they realize all they need to do is use Lynx to get one of the world's hottest women. Which, of course, is one of the most idiotic notions in the world.
Either way, the entire thing is an idiotic premise. Of course, that doesn't make it unfunny. Not at all.
I'm about 24 hours late on this, because the universe of Cannes seems to have priorities (and possibly a wormhole?) of its own, but here are the Grand Prix winners from Wednesday night's ceremony at the Lions.
Steve mentioned earlier that there are some Wrath of Cannes shirts going around, and yeah, those rumours are true: the other day the Wrath's Kristen Bryan found me, handed me a Grand Coney tee and asked me to strike a "sexy" pose.
Not sure what one of those looks like, since I by nature just ooze sex out of my pores, so I whipped out some creepy awkward fist-to-face thing that was probably planted in my subconscious by AsianPoses.com.
Ask Wappling, who took the picture at left, also sported a shirt, as did Rafiq from ihaveanidea and Brett McKenzie.
The real Cannes is officially invaded. New goal - to actually experience Wrath of Cannes live. Someday.
Following up on the Coke Zero Happiness machines imagineered for Cannes in '09, this year SapientNitro plugs Unilever's ice cream brands - with a machine that dispenses the frozen desserts when a person smiles at it.
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