Yesterday at Cannes Lions, Chelsi and I had the curious experience of meeting @DavidonDemand.
Here's the story: David Perez, a creative recruiter over at Leo Burnett Chicago, really wanted to come to Cannes. In its infinite kindness, LB found a practical reason to send him: he could promote Wildfire, the agency's self-conscious celebration of spontaneity in the art and craft of modern marketing.
So for the next seven days, this poor sod is strapped to a live feed. His job: to do everything Twitter tells him to do.
The similarities are remarkable. Then again, How many different ways can you tell Forrest Gump's story in one minute? Once again we have charges of plagiarism and this times it's tied to Cannes.
Nokia hosted a video competition and first prize was a trip to Cannes. Well, the creator of the winning video, Jemma Lyon, is in Cannes but she's being pummeled by members of web community b3ta. One of the original film's creators wrote, "Someone's sent me an entry to a Nokia filmmaking competition that's literally a shot for shot, line for line, idea for idea remake of it, this has been the first I've heard of it. I wouldn't mind except the person who entered it has won a "Critics Choice" award out of this rehash, including a FUCKING TRIP TO CANNES."
While it's a sure bet she won't actually be nude - as in private parts exposed - when the ad campaign breaks but Lindsay Lohan plans to strip down to nothing but her SCRAM bracelet and roll around on a bed during a photoshoot in LA for an upcoming ad campaign. The starlet will be touting a line of handbags for her 6126 fashion line.
Richard Luna of The California Bag, the entity that licenses her line said, "We're thinking of having police on hand so we can remove the ankle bracelet for the pictures."
A breakdown of the Grand Prix winners announced last night in the categories of Direct, Promo and Activation. Click on the category to see the full list of Gold, Silver and Bronze winners.
Direct: Orcon Broadband, "Orcon + Iggy Pop," Special Group Auckland. Users were invited to create video auditions, then post them on a dedicated Orcon site, for the chance to play live with Iggy Pop.
Here's one of the winning auditions (8 band members were chosen in total).
The girl has come a long way since her Dentsu Canon Crotch Shot debacle and her revealing mini-skirted fashion shoots. Yes, Maria Sharapova is all grown up now and at age 23 has decided to hang with the Evian Babies.
On signing a multi-year contract with Groupe Danone's Evian, Sharapova said, "The idea of youth as a state of mind caught my attention. I took a great pleasure in revealing my 'baby inside' while modeling for these photographs with Nathaniel Goldberg," said Sharapova. "I am a true Evian drinker and I really like this campaign as well as the idea behind it so it felt quite natural to join in."
The three-time Grand Slam champion can be seen sporting an Evian Baby shirt on the brand's Live Young Facebook page
Unicast's "What Women Want From the Web Report" (pdf) Summer 2010, which polled 516 adult women, found 95% of women plan to go online, and 62% notice and/or interact with online advertising. Women aged 18-24 use the web more than other age groups for all activities except keeping up with news - 53% vs. 67% overall.
What Women Plan To Do Online:
- 76% plan to connect with friends and family
- 67% will keep up with news
- 64% plan to shop for sales/compare prices
- 59% intend to entertain themselves (play games, listen to music or watch TV/movies)
- 48% will research travel/vacations
Leo Burnett is out with a few teaser ads for Allstate. And they're good. With a character who takes on various personas such as "the key against your side door" and "a typical teenage girl," the ads make us keenly aware of typical automotive mishaps and make us aware Allstate is there when mayhem arrives.
A third ad beautifully captures lone motorcycle crashes in slow motion...with no drivers...only to drive home the point that motorcycles don't crash alone and Allstate is there to protect not only the bike but the driver as well. Very nice work. Click "more" to see the ads.
Hmm. In a cross between an amoebae video you'd see in biology class and a Cheese Doodle, Cadbury attempts to illustrate the...um...beauty of their Flake candy bar. This wisp of tasty beauty was brought to us by Fallon London and was directed by Baillie Walsh.
Not looking her hottest - and she can look incredibly hot - Milla Jovovich is fronting a new Escada Fall and Winter campaign. Shot by Peter Lindbergh, Jovovich looks quite mannish and isn't showing off any of her better qualities.
"Who wants to win a rigged awards ceremony anyway," asks Neil Hamburger in this Lost Planet video. There's broken wine glasses. There's whining. There's profanity. There's shattered egos. There's police intervention. Yea, it's a spoof but it's not like this sort of behavior never happens at awards shows. This week being Cannes week and all...