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Yawn. Microsoft Does Flash Mob For Office Launch

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When will Microsoft realize there's absolutely nothing it can do to associate even the tiniest bit of cool with its brand? In yet another lame attempt, we get this flash mob stunt the brand did yesterday in New York's Lincoln Park for the launch of its new Office product.

It's as bad as that in-store dance disaster they did last Fall.

more »

by Steve Hall    Jun-17-10    
Topic: Bad, Brands, Guerilla, Worst



Armani Unveils More of the Unbelievable Hotness of Megan Fox

magan_fox_emporio_armani_2010.jpg

Back in January we let you know Megan Fox (Those eyes! That waist! Those hips! Those lips! The Come Hither-ness!) was tapped to become the new face of Emporio Armani Underwear and Armani Jeans. There were photos. There was a video. And there was some blogger who complained the video didn't show enough Fox.

Well, now there's more to look at in the form on a just-released new ad that's part of the brand's Fall and Winter ad campaign. The campaign breaks in July online and on billboards in New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Cristiano Ronaldo handles the men's side of things for the brand.

by Steve Hall    Jun-17-10    
Topic: Brands, Campaigns, Celebrity



Julia Roberts Becomes Lancome's Pretty Woman

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In a $20 million deal, Julia Roberts will appear in a Lancome ad campaign for the brand's new Definicils Precious Cells Mascara. She's Photoshopped like crazy but who cares. We still love her. And it wasn't Pretty Woman that sparked that love. It was her pre-fame appearance in Mystic Pizza.

by Steve Hall    Jun-17-10    
Topic: Campaigns, Celebrity



Boobs Flexed For Boobs and Burps

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The power of the female breast has been called into action again. This time for Belgian breastfeeding shop Boobs and Burps. In the video, called Happy Boobs, we see several woman flexing their boobs to the tune of a cutesey song about children.

And that's all there is.

by Steve Hall    Jun-17-10    
Topic: Commercials, Good, Strange



You're Gonna Be Clappin' When You Hear Eminem Rappin'

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There's a lot of ways to sell a CD but we happen to like this way the best. The infomercial. With Vince. Did you know a CD can slice, dice serve as a coaster? You can also put it on your hoes. And yea, that is spelled correctly.

more »

by Steve Hall    Jun-17-10    
Topic: Celebrity, Good, Strange, Video



Splice Misrepresents, Sony Attacks, VanHoven Out, Fashion Fails

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- The ad campaign for the Sarah Polley Adrien Brody movie, Splice misled viewers into thinking it would be a horror click when, in reality, it was something else.

- Sony opens marketing spigot to combat iPhone.

- On June 23 during Cannes, Massive Music will celebrate its tenth anniversary with a party on the beach.

- Matt VanHoven is leaving AgencySpy where he was Editor for a position as communications director for New York agency Skinny.

- In fashion advertising, when out of ideas, shoot ass.

- W+K Portland's Jimm Lasser, Greg Rutter and Joe Staples give us a behind the scenes look at the making of the Dodge Challenger "Freedom" spot.

by Steve Hall    Jun-16-10    
Topic: Agencies, Brands, Poster, Weblogs



Lays Commercial Smashes Blond Bimbo Stereotypes

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It's a stereotype to assume hot girls with amazing bodies are clueless when it comes to sports, right? The guys in this Uruguayan Lays commercial from Punto Ogilvy and Oriental Films are proved wrong when the curvaceous beauty on their couch explains why she's right and the guys are wrong about a play they all just saw on the TV.

more »

by Steve Hall    Jun-16-10    
Topic: Commercials



Starbucks Angry Over Competitor's Claim It Makes Better Cappuccino

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While it's no surprise Starbucks is not the best coffee out there, the marketer doesn't take kindly when another coffee brand claims that in an ad. UK-based Costa Coffee recently launched a campaign that, based on taste tests, claimed 7 out of 10 coffee lovers preferred Costa cappacinno to Starbucks.

Starbucks complained to Britain's Advertising Standards Authority claiming the taste tests only applied to cappuccino's, not the entire product line. The Authority dismissed Starbucks' claim. It's no surprise since, well, that's all the ad claims - that 7 out of 10 coffee lovers preferred Costa cappacinno to Starbucks.

Sorry, Starbucks.

by Steve Hall    Jun-16-10    
Topic: Brands, Policy



Women Arrested For Wearing Orange Miniskirts at World Cup

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Being in South Africa to watch the World Cup must be an amazing experience. Sitting next to a fat, sweaty, drunk football fan might put a damper on the experience. Which is why the Johannesburg police should have left alone the 30 or so women who wore orange miniskirts during Monday's Netherlands-Denmark match in an apparent stunt marketing effort for Netherlands-based Bavaria Beer.

more »

by Steve Hall    Jun-16-10    
Topic: Guerilla, Opinion



'Social Media Gurus' Followed by Authority. Celebrities Not So Much

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Not that we didn't already know this but sometime a study is required to slap some people upside the head so they realize that what everyone is telling them is actually true. So what's the big finding?

While celebrities have a large number of Twitter followers, most of them are low authority users. On the other hand, "social media heavyweights" like @chrisbrogan, @jowyang and @jasonfalls seem to attract fewer but very engaged Twitter users with high authority rankings.

Um, well, duh. Those who follow celebrities are just "regular" people. Those who follow "social media heavyweights" are in the business themselves and because of that and their interest and participation in the actual business of social media, they have a fair amount of clout themselves.

The study, conducted by sysomos, also takes a look at the authority of those who follow news and media sources. Take a look at the full study here.

Some of you out there (ahem, @1938media) might enjoy the fact @mashable followers are more authoritative than @techcruch followers.

by Steve Hall    Jun-16-10    
Topic: Research, Social



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