Lexus 'Pitch' Should Have Been Pitched at Conception

lexus_wine_glass.jpg

This is the pursuit of the impossible. This is the pursuit of perfection. This is the pursuit of a stupid car commercial. Like it really matters whether or not your 522 horsepower V10 engine can shatter a wine glass? Like that has anything at all to do with the actual performance of the vehicle?

Idiots. A car is not a musical instrument. It's a car. People use it to get from one place to another. Oh sure, we all want to get there is style and comfort but shatter a wine glass? Seriously? There's probably one person in the world who cares about such meaningless precision. And that person is likely the creative director who envisioned this ego-fueled head trip.

Thanks. Now we know a Lexus can crack a wine glass. Like anyone gives a shit.

by Steve Hall    Jun- 2-10   Click to Comment   
Topic: Commercials, Worst   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: