Microsoft Unleashes $80 Million For Office 2010 (70% Online)

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Today, Microsoft launched an $80 million campaign to tout the launch of Office 2010. The campaign, called Make it Great, features people who were involved in the product's beta testing. Seventy percent of the campaign's effort will be online with the remaining 30 percent spent on print and billboard.

by Steve Hall    Jun-15-10   Click to Comment   
Topic: Brands, Campaigns   

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