Starbucks Angry Over Competitor's Claim It Makes Better Cappuccino

costa_starbucks_ad_cappuccino.jpg

While it's no surprise Starbucks is not the best coffee out there, the marketer doesn't take kindly when another coffee brand claims that in an ad. UK-based Costa Coffee recently launched a campaign that, based on taste tests, claimed 7 out of 10 coffee lovers preferred Costa cappacinno to Starbucks.

Starbucks complained to Britain's Advertising Standards Authority claiming the taste tests only applied to cappuccino's, not the entire product line. The Authority dismissed Starbucks' claim. It's no surprise since, well, that's all the ad claims - that 7 out of 10 coffee lovers preferred Costa cappacinno to Starbucks.

Sorry, Starbucks.

by Steve Hall    Jun-16-10   Click to Comment   
Topic: Brands, Policy   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: