Leave it to Axe to save little boys from losing it prematurely at the site of a beautiful girl. Nothing like the cascade of bodily fluids to ruin that first moment of contact. Not every girl likes a guy who's overly prolific with is fluids so Axe is there to save the day. Or the moment.
A recent article by Advertising Age's Social Media and Event Content Manager David Teicher got us thinking. And writing. Here's what we had to say after reading his thoughts on why agencies don't need separate units for social media:
Back in the day when we ran a media department, the public relations department in the agency used to come to us for information about audience research and the media consumed by the audiences in which they were interested. Because, in a certain sense, the media department is the keymaster to the research vault and all the demographic and psychographic nirvana within. Even account planners would come to media looking for insight.