Saatchi & Saatchi Cape Town has enlisted Super Heroes to call attention to the healthy effects of eating canned Saldanha Pilchards which are "full of iron, vitamins and omega 3, all the good stuff that makes you strong, fast and smart."
The campaign portrays fisherman as super heros. In the campaign, we see Einstein representing brain power, Superman representing energy and Popeye representing strength.
We're sticking with lobster, salmon and swordfish,
Occasionally write things here on Adrants that could loosely be interpreted as intelligent. Five years ago, we think, was one of those occasions. We were making comment on a Sisley advertising campaign which, as many fashion campaigns do, objectified women.
Flash forward to 2010 and the new Fall/Winter Sisley campaign. We're not sure this one objectifies women but it sure makes them look stupid. Yea, there's the ubiquitous cleavage shot but there's also a woman falling out of a dryer and a woman on the floor having fun with a bunch of cucumbers.
It's kind of sexist and stupid all at the same time. But fashion advertising gets a pass on this. why? Because do we really want to look at fashion as if it were a Sears catalog? No. We want some action and excitement. Even if it it idiotic and pretentiously stupid.
The fact Hollywood is even humoring Sylvester Stallone by making his The Expendables is shocking in and of itself. Of course, as these things go, it could be the biggest blockbuster of all time.
But the fact the film warranted the creation of Rambo: The Musical by the creators of Conan the Barbarian: The Musical is pretty impressive. Who knows how stupid or how brilliant the movie will be but this rendition of Rambo is a good one.
You have to hand it to Stallone though. Who thought a dude like him could create an Oscar winning film about a block-headed boxer. Or pull in 70 million 30 years later with the final chapter of his Rocky saga. To see what he can do with every big name action hero of the last thirty years, all together in one film, including Governor Schwarzenegger, will be intriguing to say the least.
Phallic? Definitely. Hot? Indeed. Strange. For sure. This new campaign from for Diesel's Only the Brave men's fragrance in Mexico goes all phallic on us with a bevy of Mad Mamacitas.
More of the Mad Mamacita hotness can be seen here, here and over at the campaign website.
There's really nothing more motivational than imagery of a man gripping his penis adorned with a gaggle of scantily-clad hotties seducing you with come-hither looks to make you run right out to your local retailer and buy this stuff.
This is one of those ads. Yea, one of those. Equally pretentious and interesting at the same time. But if we had to choose one, we'd have to go with pretentious. Sk8ters. Flames. GenZisms. Dark, moody photography. And...sponsored by Coke.
Directed by Garth Davis, this 3:49 video was created by Publicis Mojo for Coke Europe. There's a whole website too.