Cisco Copies Old Spice. No One Notices. Not Even the Crickets


Having worked with high tech clients back in the dot com days, we're acutely aware of their unending need to give everything an acronym. So we weren't surprised when Cisco's Doug Webster introduced us to Cisco SPice, or as he explains, Cisco Service Provider Interacrive Communications E-thingy.

What is Cisco SPice? Its a direct copy of Old Spice's response video campaign which garnered 40 million views. How many views did Cisco's one day effort get? 2,750 views from 18 different videos in the first 24 hours. Can you say fail?

Megan O'Neill can and she does so at great length in a post on SocialTImes. Read and learn, people. Read and learn.

by Steve Hall    Jul-29-10    
Topic: Bad, Social, Video

Saldana Envied, Online Ad Spend Up 11.9% in 2010


- Here's some more Calvin Klein Envy ads featuring Zoe Saldana. And if these additional images aren't enough for you, there's video coming in mid-August with Saldana talking about CK's envy-inducing underwear.

- The Girl Scouts are out with a new PSA featuring plus size models.These girls are plus size?

- Launched earlier in July, LG's The Young and the Connected online soap opera is worth a look.

more »

by Steve Hall    Jul-29-10    
Topic: Brands, Campaigns, Celebrity, Industry Events, Research, Video

Childrens' Deplorable Living Conditions Highlighted in UNICEF Video


So here's yet another look at the plight of less then fortunate children across the globe. It's "a glimpse into the lives of children around the world who are missing out on these basic rights - the right to an education, to a childhood, to be healthy, to be treated fairly and to be heard."

Yea, it's sad but as one commenter points out, it's unlikely to change anything. The commenter wrote:

"It´╗┐'s unfortunate and shameful that there have been countless touching/disturbing videos such as this in last 30/40 years but nothing major has yet to be done about poverty of any kind! Too much of the world is run from executive offices rather than by people. For the combined wealth of individuals past, present and future global poverty can become a thing of the past but of course most are aware of this but find it easier to ignore and live in their air conditioned cars and buildings..."

A pessimistic viewpoint for sure but, ask yourself. Are children better off than they were 30 - 40 years ago?

more »

by Steve Hall    Jul-29-10    
Topic: Cause

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