Cisco Copies Old Spice. No One Notices. Not Even the Crickets

Cisco-Ted-From-Accounting.jpg

Having worked with high tech clients back in the dot com days, we're acutely aware of their unending need to give everything an acronym. So we weren't surprised when Cisco's Doug Webster introduced us to Cisco SPice, or as he explains, Cisco Service Provider Interacrive Communications E-thingy.

What is Cisco SPice? Its a direct copy of Old Spice's response video campaign which garnered 40 million views. How many views did Cisco's one day effort get? 2,750 views from 18 different videos in the first 24 hours. Can you say fail?

Megan O'Neill can and she does so at great length in a post on SocialTImes. Read and learn, people. Read and learn.

by Steve Hall    Jul-29-10   Click to Comment   
Topic: Bad, Social, Video   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: