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Sylvester Stallone's The Expendables Gets Broadway Treatment

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The fact Hollywood is even humoring Sylvester Stallone by making his The Expendables is shocking in and of itself. Of course, as these things go, it could be the biggest blockbuster of all time.

But the fact the film warranted the creation of Rambo: The Musical by the creators of Conan the Barbarian: The Musical is pretty impressive. Who knows how stupid or how brilliant the movie will be but this rendition of Rambo is a good one.

You have to hand it to Stallone though. Who thought a dude like him could create an Oscar winning film about a block-headed boxer. Or pull in 70 million 30 years later with the final chapter of his Rocky saga. To see what he can do with every big name action hero of the last thirty years, all together in one film, including Governor Schwarzenegger, will be intriguing to say the least.

more »

by Steve Hall    Jul-23-10    
Topic: Celebrity, Strange, Video



Diesel's Mad Mamacitas Jack Up New Fragrance

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Phallic? Definitely. Hot? Indeed. Strange. For sure. This new campaign from for Diesel's Only the Brave men's fragrance in Mexico goes all phallic on us with a bevy of Mad Mamacitas.

More of the Mad Mamacita hotness can be seen here, here and over at the campaign website.

There's really nothing more motivational than imagery of a man gripping his penis adorned with a gaggle of scantily-clad hotties seducing you with come-hither looks to make you run right out to your local retailer and buy this stuff.

If you're 14.

by Steve Hall    Jul-23-10    
Topic: Campaigns, Racy



We're Just Energy Trapped Inside This Body

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This is one of those ads. Yea, one of those. Equally pretentious and interesting at the same time. But if we had to choose one, we'd have to go with pretentious. Sk8ters. Flames. GenZisms. Dark, moody photography. And...sponsored by Coke.

Directed by Garth Davis, this 3:49 video was created by Publicis Mojo for Coke Europe. There's a whole website too.

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by Steve Hall    Jul-23-10    
Topic: Brands, Video



Axe Saves Boys From Premature Embarrassment

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Leave it to Axe to save little boys from losing it prematurely at the site of a beautiful girl. Nothing like the cascade of bodily fluids to ruin that first moment of contact. Not every girl likes a guy who's overly prolific with is fluids so Axe is there to save the day. Or the moment.

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by Steve Hall    Jul-21-10    
Topic: Commercials



Why Media Agencies Can 'Do Social Media'

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A recent article by Advertising Age's Social Media and Event Content Manager David Teicher got us thinking. And writing. Here's what we had to say after reading his thoughts on why agencies don't need separate units for social media:

Back in the day when we ran a media department, the public relations department in the agency used to come to us for information about audience research and the media consumed by the audiences in which they were interested. Because, in a certain sense, the media department is the keymaster to the research vault and all the demographic and psychographic nirvana within. Even account planners would come to media looking for insight.

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by Steve Hall    Jul-21-10    
Topic: Opinion, Social



Levi's Goes Mechanical With Houston Street Billboard

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It would seem Levi's is testing a new mechanical billboard in New York. Adrants reader Floyd Hayes sent us this video of the board which he guesses will ultimately spell out "We're All in This Together."

It's an interesting execution. Nothing stunningly new but if the mechanics end up spelling out different phrases with the same mechanical wheels, that would be kinda cool. Video after the jump.

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by Steve Hall    Jul-20-10    
Topic: Outdoor



Lara Stone Gets Naked in Calvin Klein Jeans X Commercial

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Everyone has sex in the middle of a hardtop playground, right? Especially if you're not in school any more, you're a hard-bodied model and it's a Calvin Klein commercial. And if a guy named Fabien Baron directed you and Lara Stone was the object of desire, it's all perfectly plausible. Oh, and let's not forget the thousands of dollars you'll receive in exchange for a few scrapes and bruises suffered during the shoot.

Yea. It's a new commercial for Calvin Klein Jeans. And yea, there's nudity (brief). But it's art. So it's all good, right?

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by Steve Hall    Jul-20-10    
Topic: Brands, Celebrity, Commercials



Madonna Does Dolce, Payboy Gets SFW, Arby's Miniaturizes

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- Oh and while Taylor Momsen is pimping Madonn'a new Material Girl line of clothing, the Material Girl herself is pimping Dolce and Gabbana.

- YouTube and the Art Directors Club have launched Show & Tell to showcase the best marketing examples on YouTube.

- Droid X is here. Courtesy of mcgarrybowen.

- The new Playboy safe-for-work site, The Smoking Jacket, launched today.

- Arby's has launched Juniorize which allows visitors to morph themselves and friends into a 3-D animated Arby's Junior character.

- Check out Join the Colony, a new promotion for the second season of the Discovery Channel's The Colony, the story about a group of seven non-actor volunteers participating in an immersive social experiment, exploring what life might be like after a global viral catastrophe.

- Smokey the Bear is back.

by Steve Hall    Jul-20-10    
Topic: Celebrity



Parasailing Donkey Fake Advertising Stunt or Animal Cruelty?

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While this just screams fake publicity stunt, it seems a resort in Russia did parasail a donkey last Thursday to promote its private beach. Or, depending upon which reports you choose to believe, a parasailing company did it to promote its own business..

The stunt took place in the coastal village of Golubitskaya. Reports state the donkey brayed loudly and children screamed at the sight while everyone took pictures and no one called the police. It's also reported the donkey landed violently and was dragged for a bit before it came to a stop.

Police in Moscow are taking a look into possible animal abuse which could result in a two year jail sentence for those behind the stunt. A video of the event can be seen here of after the jump below.

We're just too jaded to take this at face value.

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by Steve Hall    Jul-20-10    
Topic: Guerilla, Strange



FirstBank Airport Diorama Controls Crazy Kids

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If you have kids - or even if you don't - do you ever get sick of them running around the airport screaming and yelling while you're quietly trying to catch a little shut eye before the next leg of your journey? Well, this new work from TDA Advertising & Design for Colorado's FirstBank may not help but at least it will keep the screaming kids all in one place.

The latest addition to the bank's ongoing "We're here to help" campaign‚Äąturns an out-of-home display unit into a children's circular treadmill. At the Denver International Airport, a plexiglass rotating signboard is headlined, "Tire your kids out so they sleep on the plane." Kid-sized handprints appear three-and-a-half feet above the floor, and, above them, the instructions, "Have children place hand here." The signboard makes one revolution every 30 seconds.

Thanks for corralling the kids, FirstBank. Now can you encase the whole thing in a soundproof room?

by Steve Hall    Jul-20-10    
Topic: Outdoor



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