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Infomercial Product Placements Coming to a Movie Near You!

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As if movie product placement wasn't already prevalent enough, now, it seems, it's going to become even more nightmarish with the addition of infomercials within a movie. BJ Fazeli of Kymaro Health & Beauty has plans for product placements in films this year.

His newest product, the Kymaro Rhythm Rocker, which Lacey Schwimmer and Karina Smirnoff of Dancing with the Stars are promoting, will make an appearance in an un-named movie later this year. In the movie, an actor will be watching an infomercial for Kymaro products, and the toll-free ordering number will be visible.

Of the placement, Fazeli said, "We don't expect people in the theater to write down the phone number but when the movie goes to DVD, people can pause it and write down the number. Maybe we can help Hollywood solve some of their financial issues. We won't ignore any medium that will reach potential customers who want to look better and have $50 in their pockets."

by Steve Hall    Jul-20-10    
Topic: Product Placement



Fishnet Stockings and Cupped Breasts Urge Australians to Vote

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There are many ways to convince people to vote. This, we must say, is the first time we've seen a porn-ish strategy applied. To get young people to vote, a print ad asks, "I'm legal. How about you?" Accompanying that witticism is an image that leaves no doubt which double entendre the ad's creators were going for.

Dressed in fishnet stockings and a thong, a "barely legal" woman is cupping her breasts and looking into the camera as if you were the only thing on the planet she had on her mind the moment that shutter clicked.

Of course, the ad comes from the Australian Sex Party, an organization which aims to fight for Australian's sexual rights and personal freedoms and urges the government to keep politicians out of the bedroom.

Thanks, Bill.

by Steve Hall    Jul-20-10    
Topic: Cause, Political, Racy



Primo Borrows Happiness Machine For Convenience Store Promotion

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Does anyone really care what brand of drink you choose when you're in a gas station convenience store? Damn right someone cares! New Zealand's Primo cares so much they'll scare the shit out of you by transforming the quiet convenience store into a pulse-pounding nightclub.

However, if you choose the right brand, Primo, you'll be bathed in a soothing, Enya-like musical experience...which is great...except if you're the kind of person who prefers to be in the midst of nightclub mayhem all the time.

by Steve Hall    Jul-20-10    
Topic: Point of Purchase



Gossip Girl Hottie Fronts Madonna's Material Girl Clothing Line

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If you've ever watched Gossip Girl - come on, admit it, you know you have - you'd have witnessed the transformation of Jenny Humphrey (Little J) from innocent cutie to head bitch in charge of Constance Billard. In the real world, Jenny is Taylor Momsen and she's 16 so there's only so much drooling you're allowed to do before you fall into a certain category of sleaze ball.

That said, she looks good fronting Macy's new line of eighties-themed clothing, Material Girl, from the material girl herself, Madonna, and her daughter Lourdes. The line will hit stores August 3.

Previously, Momsen, well known for her provocative style of dress and her "badass" attitude has been the face of British retailer New Look. Here's a promotional video for the Material Girl line after the jump:

more »

by Steve Hall    Jul-20-10    
Topic: Brands, Campaigns, Celebrity



Seals Clubbed, Old Spice Spoofed, Aniston Stripped, Camera Lifeproofed

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- PETA sets Oh Canada to baby seal slaughter.

- Old Spice remixed. Funny. Except for the way to long self-promo at the end from the video's creator.

- Jennifer Aniston gets naked to sell her new line of perfume.

- Why was the world's most famous plus-sized model photoshopped to look skinny?

- Tommy Hilfiger's Fall 2010 campaign does the Royal Tenenbaums.

more »

by Steve Hall    Jul-19-10    
Topic: Brands, Cause, Celebrity, Industry Events, Racy, Spoofs



Mad Men Head Replacement Promotion A Snoozefest

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Want to become a Mad Man? With the premier of Mad Men just days away, of course you do! Head over to Jib Jab where you can upload a photo (yawn), place it atop one of the actor's heads (yawn) and send it to your friends (yawn).

We might not have been so bored with this were it not accompanied by frothy hype such as, "This is an exceptionally clever way to get you to amuse your friends AND announce a new season of TV's MadMen. Brilliant. Worthy of a mention on Adrants, at least!"

Yawn. Oh, sorry.

by Steve Hall    Jul-19-10    
Topic: Online



Woman Taunted in Promotion for Bret Easton Ellis' New Book

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Eighties icon of sorts Bret Easton Ellis is out with a new book and digital creative agency Ralph has put together a promotional campaign. Last week, a video trailer was released showing a shaky video casting session with a "morally dubious" outcome. Viewers were directed to take up the cause against Hollywood exploitation and sent to a holding page.

Following that release, Bret Easton Ellis fans are now directed to The Devil in You where they can step into the shoes of Clay, a Hollywood producer, as he runs a seedy casting session somewhere in LA. You direct the actress; you tell her what to do. You can encourage her, fill her with booze and drugs, make her dance for you or take things to a whole new level. Although the levels are quite tame. There's no nudity, no sex, no elicit behavior. Which is too bad because, well, we thought there'd be more from a dude like Ellis.

by Steve Hall    Jul-19-10    
Topic: Online



GoDaddy Launches Another Commercial Contest

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Back in February, GoDaddy launched a consumer-created commercial competition.The winner was Go Mamma. Now the brand is at it again with a Summer edition of the contest which will kick off July 22. This time around the prize is bigger; $250,000 for the grand prize and other placements totaling $600,000.

Take a look the first contest's winner here and then check out the details for the new contest here. Not a lot of client work this summer? enter the contest. You never know.

More details to follow.

by Steve Hall    Jul-19-10    
Topic: Brands



The Unbelievable Hotness of Justene Jaro Sells Nike Air Max 90's

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OK. We are WIDE awake this morning thanks to Primitive Shoes and import car model Justene Jaro who, bless her soul (body?), has awoken us in ways that are, well, just not fit for publication...even on Adrants. Anyway, filth out of the way, curvaceous cutie Justene Jaro is featured in a two minute promotional video for the 20-year-old Nike Air Max 90.

As if we were watching a long form beer commercial of old or some cheesy auto parts ad in the back of Hot Rod magazine, Jaro's bulbous breasts burst forth, spilling from above and below the confines of her revealing top as it struggles to contain her pendulous pulchritude. Clad only in lingerie..and sometimes ripped Daisy Dukes...Jaro frolicks about on a bed, on a couch and on a set of stairs while wearing, playing with and, yes, seductively licking a pair of Nike Air Max 90s.

more »

by Steve Hall    Jul-19-10    
Topic: Brands, Commercials, Creative Commentary, Opinion, Racy, Video



Bad Acting + Gratuitous Product Shot = Crappy KFC Viral

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"Dude did you see that?"

"Dude, this is awesome!"

"Dude, are you getting this?"

Really bad acting. Random third guy who just happens to be there filming.

BIG ASS SHOT OF A KFC BAG.

Yea, it's a "viral."

more »

by Steve Hall    Jul-16-10    
Topic: Video, Viral



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