Is That A Verizon Tower in Your Pants or Are You Just Happy to See Me?


One day about 20-30 years from now when people start dropping like flies from cancer caused by the incessant use of wireless technology, some enterprising lawyer will launch the world's biggest class action lawsuit against Verizon and every other wireless-related company for irradiating our brains until they turn into one giant tumor.

That lawsuit will, however, fail. Mostly because we've been told this could be the case for years but we choose to ignore it. Instead, we laud the proliferation of wireless availability and, in one particular case, Verizon's superior coverage leading to it's perpetual placement as top provider of network availability and coverage in survey after survey.

Verizon's new Rule the Air campaign, which replaces the long-running Can You Hear Me Now? campaign, wants to make it clear they, in fact, do rule the air. They are everywhere. Inside trucks. Inside buildings. In parking meters. In newspaper stands. In cars. In everything.

One commercial in the campaign, which a commenter said, "looks fairly cancerous," concludes with, "Signal. Airborne. Beautiful. And strong. There to insure the most powerful transmitter is you." And right they are. Because, sooner or later, Verizon will offer people free service if they are allowed to implant a transmitter chip inside people's brains.

But enough analysis and commentary, The girl in the commercial is hot and we want to meet her.

by Steve Hall    Jul- 1-10   Click to Comment   
Topic: Brands, Campaigns   

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