Levi's Goes Mechanical With Houston Street Billboard

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It would seem Levi's is testing a new mechanical billboard in New York. Adrants reader Floyd Hayes sent us this video of the board which he guesses will ultimately spell out "We're All in This Together."

It's an interesting execution. Nothing stunningly new but if the mechanics end up spelling out different phrases with the same mechanical wheels, that would be kinda cool. Video after the jump.

by Steve Hall    Jul-20-10   Click to Comment   
Topic: Outdoor   

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