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Big Ad Gig Video Toys With Andrew Keller, Donny Deutsch

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Perhaps you've heard of Advertising Week's Big Ad Gig? It's a competition that will award five people a 30 day ad gig. The videos have been spilling in and there's one we really like. It's from Julie Bowman and it has some fun with Donny Deutsch and Andrew Keller.

Like Bowman's video? Then go here and Like it.

more »

by Steve Hall    Aug-30-10    
Topic: Industry Events, Video



Scion Uses Magazines to Drive Augmented Reality Game

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ATTIK will break a new commercial for the Scion tC's Take On the Machine campaign September 10. Until then, we have print ads in Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few others. The print ads contain an augmented reality marker which can be used while playing the Take On the Machine game online.

by Steve Hall    Aug-30-10    
Topic: Magazine, Online



Facebook Status Gets Ad Band Rap

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Dr. Cheesebarn, the agency band for Resource Interactive, just sent us their new video called Status. It takes a rapper's view of Facebook and social networking in general. And it's petty good. They've submitted it to the Advertising Week/VideoEgg Battle of the Ad Bands for consideration. Do you think they're worthy? View after the jump.

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by Steve Hall    Aug-29-10    
Topic: Industry Events, Video



Beach Volleyball Hotties Gyrate in Slow Motion For Club Seat

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No sooner do we offer a shockingly un-Adrants-like viewpoint concerning the use of sex in advertising, we are forced (with tooth picks in our eyes!) to endure the tantalizing gyrations of a bevy of bathing suit-clad hotties as they dance (in sow motion, no less) across a beach volleyball court to pimp Club Seat.

Club Seat is a promotional entity of Volkswagen Group UK which hosts special events around the globe. The Beach Volleyball Grand Slam Gstaad 2010 is one such event.

Yea. The whole anti-sex sells rant was a waste of time. Bring on the booty!

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by Steve Hall    Aug-29-10    
Topic: Racy, Video



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Let's Dig Toilets, Not Graves

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London agency Kitcatt Nohr Alexander Shaw is out with a new television commercial for WaterAid. Directed by Susannah Hayes, the ad features the popular playground song "Diarrhea Diarrhea". During the first half of the ad, shot at a primary school in Hackney, British children smile and giggle as they sing the song which, of course, is totally normal because, well, diarrhea is funny what with all the farting and squirting that accompanies it.

But all that farting and squirting isn't so funny when it's rampant in countries like Zambia ans the commercial touches on that by cutting to a boy who not so happily sings, "When it's just killed your sister and you're really going to miss her, diarrhea, diarrhea."

The campaign advocates the building of sanitary pit toilets which can help stop the spread of diarrhea.

Along with the ad which will air on Sky One, Discovery, Bravo, More 4 and SkySports, PR, email, inserts, videos and online ads are part of the campaign.

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by Steve Hall    Aug-29-10    
Topic: Campaigns, Cause



Foursquare Checks In to American Eagle's Times Square Billboard

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Photo: @WillMcD

Towering above American Eagle's Times Square retail store and taking over the retailer's billboard space, Foursquare has infiltrated Times Square. It's a big move or the leading (yea, Facebook hasn't toppled it yet) location-based check in service and one that was certainly some kind of barter between the two companies.

Foursquare business development Head Tristan WalkerTristan Walker said American Eagle owns the billboard which is said to be the largest digital billboard in Times Square, but wouldn't say how the deal was structured though he did hint a version 2 is in the works.

The board urges people to "Check in. Find your friends. Unlock your city."

In early July, Foursquare competitor Gowalla erected a board atop a 20 story building near Madison Square Garden at 34th and 8th. The board features New Jersey Nets owners Mikhail Prokhorov and Jay-Z.

by Steve Hall    Aug-29-10    
Topic: Outdoor, Social



Summer's Eve Says Douche Before You Ask For A Raise

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So Summer's Eve runs an ad in Woman's Day offering women eight steps to take when asking for a raise and all hell breaks loose. Why? Because the first step is to make sure you use Summer's Eve Feminine Wash before you make the request.

Oh yes, people. We can't talk about "down there." On no. That area is strictly taboo. It's OK to tell people to take a shower, use good soap, style your hair properly, wear the right jewelery, be sure your skirt isn't too short, your heels too high, your cleavage overexposed. To be sure your shoes are properly polished, your deodorant appropriately scented, your posture professional, your handshake firm and your breath as fresh as a rose.

But to inform a woman, who may very well need what a feminine wash can provide, she might want to consider making sure THAT area is as fresh as all her others is a travesty. A blight against women. A disgrace. And an objectification of the entire female species as nothing more than a sweet smelling receptacle for the urgency of men.

Hey, did you expect anything other than a contrarian point of view from us?

by Steve Hall    Aug-28-10    
Topic: Brands, Magazine, Opinion, Strange



Should Marketers Eliminate Sex As An Advertising Strategy?

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And now for a completely different point of view. Previously we wrote about a story in the Hendersonville News in which a woman named Susan Hanley Lane shares her feelings regarding a racy Skechers billboard she saw when she was with her father in law as he was getting haircut. Noting the odd juxtaposition of the two figures on the billboard having simulated sex advertising-style, with the presence of her father in law and two small girls playing outside near the board, Susan makes a convincingly cogent argument that, perhaps, we've taken this sex sells thing a bit too far. Wait, what? Did we just write that?

She notes the walled garden that used to be called childhood has collapsed and has been replaced, at least for girls, by girlhood. In other words, kids aren't kids anymore but have, because of the continual presence of adult imagery, become young hotties in training. And can you blame them what with marketers selling bras to pre-teens and hypersexualizing everything else?

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by Steve Hall    Aug-26-10    
Topic: Opinion



Walkers Pitch Man Tosses Lionel Richie Out the Window

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So Lionel Richie. Remember him? The eighties pop star whose claim to fame was giving birth to Nicole Richie? Oh wait, he did have a few hit songs along the way so we guess he accomplished a thing or two. Anyway, he stars in a new AMV BBDO-created UK commercial for Walkers. Richie croons a hyper-annoying version of his Say You, Say Me eighties hit until he gets thrown out of the grocery store by Walkers pitchman Gary Lineker.

Hey, we could crap on Richie for appearing in such an ad but it's actually done quite well. After all, he does get thrown out the window at the end which is what any self-respecting person would do if accosted by an eighties pop star in the middle of a grocery run.

And seriously, can you really fault a guy for having a bit of fun and making some money along the way?

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by Steve Hall    Aug-26-10    
Topic: Celebrity, Commercials, Strange



Facebook Bans Marijuana, Jimmy Fallon Stalked

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- Facebook has banned the use of the marijuana leaf in ads dubbing them "illegal content."

- In the WTF category, Six Flags has announced Rayovac will be the official battery of the park. Hopefully, the rides aren't powered by batteries.

- Ocean Outdoor has launched a live digital creative competition where creatives can compete for a digital campaign worth £250,000 and flights to San Francisco by submitting a digital outdoor ad, between September 27 and October 1. Details here.

- Ten ways you're addicted to Facebook.

- First it was Alyssa Milano. Now a guy wants Jimmy Fallon to follow him on Twitter.

- This is kinda funny. A Big Ad Gig submission from an "ineligible" entrant.

- Hybrid ad agency/film production company Lucky is out with a couple of promotional videos for a launch party. One. Two.

- The new hotness from Queso Divine featuring Chipz of The Snack Nasty Crew.

by Steve Hall    Aug-25-10    
Topic: Outdoor, Social, Sponsorship



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