Andy Griffith, Liv Tyler, Sarah McLachlan Pimp, Paris Nughty

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- Medicare spokesman Andy Griffith appears in a new commercial touting the health care reform law and outlining some of its benefits.

- Liv Tyler will appear in an upcoming Fall/Winter campaign for G Star Raw jeans.

- Sunday night, Sarah McLachlan performed at JetBlue's JFk terminal, part of the brand's Live from T5 concert series.

- It's invite only but ClickBooth wil be hosting a party at pulse360 August 16 at 9PM during Affiliate Summit

- Volvo experiment concludes Paris is the Naughty Capital of the World.

by Steve Hall    Aug- 2-10    
Topic: Celebrity, Industry Events, Video



Quarterback Drew Brees Gives Away Madden NFL in Times Square

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EA Sports is prepping fans for the launch of Madden NFL on August 11. The campaign features six scenarios with NFL pros surprising fans with game delivery, and play. The campaign, which broke yesterday, was created by San Francisco advertising agency Heat.

The :30 and :60 both begin and end with Super Bowl winning quarterback Drew Brees in Times Square, where among crowds and cheerleaders, he challenges passers-by to "a quick game of Madden," played on a giant, 40' x 40' Spectacolor screen, then tosses free games to the fans. A total of 2000 games were given out while filming the campaign.

by Steve Hall    Aug- 2-10    
Topic: Commercials



Kardashian Half Sister Kylie to Front Sears 'Crush Your Style' Campaign

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Just how many Kardashian sisters are there? Well, it depends on which last name you want to go with because there's Jenners and there's Kardashians. But that's not what we're talking about. No. We're just letting you know 12-year-old Kylie Jenner will appear in an upcoming series of Sears commercials to promote the retailer's Crush Your Style - The Search for America's Top Style Crush contest. See Kylie explain it here.

And then if you want to switch gears a bit, check out her 14-year-old sister, Kendall, who, following her much older sisters, exposes plenty of cleavage in a photo shoot she did with photographer Nick Saglimbeni.

Does this sort of thing perpetuate the trend of kids growing up too quickly? Debate.

by Steve Hall    Aug- 2-10    
Topic: Celebrity



Mullen 'Media Catalyst' to Head New Mobile Media Group

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Mullen has launched a new mobile media practice. It'll be headed by former media planner Brenna Hanly. Would it be inappropriate for us to say she's cute? Actually, we don't care if it's inappropriate because she is cute.

She even talks cute. Here's how she introduces herself on Mullen's The Next Great Generation blog: "Hey, I'm Brenna. I'm fascinated by the potential of emerging media. I want to transform the way we think about advertising and work towards creating sexy, new solutions with real utility. I also enjoy oil and acrylic painting, dancing, and travel. Oh, and I love the beach and margaritas."

See? Isn't that cute? We think so. Anyway, send us your hate comments about our inappropriate behavior now.

by Steve Hall    Aug- 2-10    
Topic: Agencies



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Heineken Makes Men Act Like Idiots Again

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Yea, we get it. Men like beer. No, men love beer. Men will do anything to get a beer. They will go to great lengths to make sure that beer is delivered to their mouths in a timely manner. And because they are so fanatical about getting a beer, they won't just walk to the fridge to grab one. That's just too pedestrian. No. They will build an elaborate delivery system just so yet another beer commercial can be made depicting them acting like a bunch of 12-year-old girls who just spotted Justin Bieber on the street.

more »

by Steve Hall    Aug- 2-10    
Topic: Commercials, Creative Commentary









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