250,000 Facebook Likes Prove Moms Really Do Need Wine

moms_who_need_wine.jpg

Moms Who Need Wine, a website and fan page started by Boston-based mom (and former agency co-worker of ours) Marile Borden has just seen it's number of "likes" surpass the 250,000 mark, making it one of the largest online cocktail parties for moms on Facebook.

Second only to Fans of Being a Mom, MWNW's fan base has surpassed traditional publishers on Facebook, including Parenting.com (27,000), Real Simple (41,000) and O Magazine (21,000). Other metrics are impressive as well with .56% engagement on MWNW over the course of 10 recent posts - compared with fan response on heavy hitter publisher pages such as The New York Times (.036%) and The Huffington Post (.07%).

Borden recognized the growing popularity of Facebook for moms so she put her efforts into a Facebook publishing model as a way to deliver content to her readers, rather than the traditional e-newsletter model she used with her first online venture, Momicillin.com.

more »

by Steve Hall    Aug- 5-10    
Topic: Brands, Research, Social



Sambazon Warriors Love Their Acai

sambazon_warriors.jpg

Acai maker, Sambazon, is out with a video compilation touting the life boosting qualities of the stuff.The campaign, called "Warrior Up," highlights individuals who "strive every day to make the world a better place while inspiring others to do the same." The video, directed by Mutt, highlights the the positive social, environmental and economic changes of the "Sambazon Warriors" who include surfers Rob Machado and Kassia Meador, pro-skateboarder Bob Burnquist, pro-mountain biker Hans Rey and others who sport headdresses illustrated by Mutt to reflect each Warrior's passion.

by Steve Hall    Aug- 5-10    
Topic: Video



Newsflash! Study Proves AXE Does, Indeed, Attract Women!

tight_white_top_big_boobs_blond.jpg

So all those ads depicting men as girl magnets just because they use AXE? True! All true! A recent study across six college campuses conducted by AXE and the Sports and Leisure Research Group found 81 percent of girls said they'd be more willing to shower at a guy's apartment if he had AXE Shower Gel in his shower as opposed to bar soap.

And guys who use AXE Shower Gel and AXE Detailer Shoer Tool were seven times more likely to hook up.

It seems the stuff really does work. Full study results after the jump.

more »

by Steve Hall    Aug- 5-10    
Topic: Brands, Research



Carlos Mandelbaum Taps Into the Money, Gets Slapped

david_childerley_money_matters.jpg

Carlos Mandelbaum, purveyor of Carlos Mandelbaum's Carnival of Ideas, a witty take on all things everything, recently took on internet "guru" David Childerley and Money Mastery technique of tapping yourself to make yourself rich.

It seems Childerley didn't like Mandelbaum's take on his money making scheme and pulled a copyright complaint to YouTube which took the video down. But no worries, you can view it over at Mandelbaum's blog.

If you think social media gurus are strange. Check this guy out.

by Steve Hall    Aug- 5-10    
Topic: Video



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Chicken Vixens Slap Asses to Promote Restaurant

nandos_chicken_ass_slap.jpg

Vancouver chicken joint Nando's Chicken hired a squad of Chicken Vixens, sent them out during Vancouver's Pride celebration and had them slap the asses of willing people on the street. In exchange for an ass slapping, a person would receive a coupon for a free quarter chicken.

Check out more ass slapping on the restaurant's Facebook page.

by Steve Hall    Aug- 5-10    
Topic: Guerilla



Reebok will Make Your Ass Way Hotter than K-Swiss

kswiss_kenny_powers.jpg

So Reebok EasyTone sneakers are said to give you an ass as hot as Kelly Brooke's. K-Swiss, on the other hand, will make you as hot as..."world class athlete" Kenny Powers.

We're sticking with Reebok.

more »

by Steve Hall    Aug- 5-10    
Topic: Commercials



There is No Touching the Sneakers!

footlocker_art_class.jpg

Beautiful. Sturdy. Leathery. Crooked.

Can we touch
?

No. There is no touching the sneakers! The dick? Now that's just up to you.

more »

by Steve Hall    Aug- 5-10    
Topic: Commercials



Parasailing Donkey Gets Month-Long Spa Treatment

donkey_parasail.jpg

Remember that donkey that was hoisted high above a beach near the coastal village of Golubitskaya in a para-sailing stunt? Remember how everyone was up in arms over the mistreatment of the animal? Well, thanks to some kind souls, the donkey is now experiencing a different sort of high. It's living the high life at the Kremlin School of Riding for a month of "Tsar" treatment. Yea, it's like a spa for donkeys.

more »

by Steve Hall    Aug- 5-10    
Topic: Guerilla, Strange









Featured FREE Resource: