A couple weeks ago, LeadsCon East took place in New York City. We were there to take a look at the conference and what role it plays in the advertising space. Well, friends, when you cut through all the bullshit, advertising is about sales. And sales don't happen without good leads. Yes, advertising helps generate leads but there is an entire industry devoted just to the process of developing good leads.
You will all be happy to know though that when TV budgets are reduced it has negative ramifications for SEO and online lead generation according to a panel on direct marketing. Going to Cannes and winning awards is fun. But the real work takes place behind the scenes, much further down the pipeline. It's not sexy and it's a lot of hard work.
If you think pretty pictures and Super Bowl commercials are all you need to make your numbers then you need to slap yourself in the face and go look at what happens in your brand's back room.
Lecture over. Now on to the fun stuff. Pictures.