Nudity Won't Save Magazines, Bogusky Babbles, Beyonce Poses

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- Nudity is great but it won't save magazines. We tell FOX News why.

- Esurance will be the official sponsor of the 2010 U.S. Open.

- Alex Bogusky tells all in lengthy Fast Company interview.

- It's not as hot as her work for Pepsi but this is Beyonce Knowles. There isn't much to complain about.

- Want to know how Karl Lagerfeld creates a Fendi campaign? Check it out here.

- Stallone beats the shit out of YouTube.

- This bike has a brain. And it's precious. And it's out to fight cancer. And it's a LIVESTRONG effort.

by Steve Hall    Aug- 9-10    
Topic: Agencies, Campaigns, Celebrity, Magazine, Sponsorship, Video



Two Ad Students Make Cross-Country Pilgrimage to CPB

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It seems everyone wants to work at Crispin Porter + Bogusky. Even though Bogusky isn't even there anymore. He is/was, after all, the backbone of the agency. In fact, do Crispin and Porter even exist?

In any event, two Miami Ad School students, Santiago Cosme and Vicor Javier Blanco, on September 3, plan to travel from New York to Boulder without spending a dime. The pair hope the kindness of strangers will feed, clothe, house and transport them to advertising nirvana.. Why? We have no idea. They aren't even seeking a job at the agency as far as we can tell.

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by Steve Hall    Aug- 9-10    
Topic: Agencies, Guerilla



Megan Fox Not So Hot in Latest Armani Jeans Ad

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We just don't think anyone can do a better job displaying Megan Fox's hotness than Michael Bay. The way he slid the camera over her denim skirt-clad ass in Transformers has not yet been matched. Which is why we are less than thrilled about her appearance in a recent iteration of the Armani Jeans campaign.

Of course, the campaign is said to show off her softer side so maybe the less than smoking hot thing is the right direction. Um. no. Why would anyone ever want to soften the hotness of a woman like Megan Fox?

And why, if true, would the woman undergo the knife at such a a young age?

by Steve Hall    Aug- 9-10    
Topic: Campaigns, Celebrity



Young Creatives Wanted For Proximity's Big Ad Gig

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Advertising Week and Atmosphere Proximity have kicked off their 2010 The Big Ad Gig with a series of online videos featuring industry creatives Andreas Combuechen of Atmosphere Proximity, Andrew Keller, Chief Creative Officer CP+B, Ty Montague, Former Co-President and Chief Creative Officer, JWT North America, Tham Khai Meng, Worldwide Creative Director Ogilvy & Mather and Jimmy Smith, Creative Director TBWA/Chiat/Day, L.A.

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by Steve Hall    Aug- 9-10    
Topic: Industry Events



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AgencySpy is Wasting Our Time (And Yours)

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Here's what we have to say about that. One of AgencySpy's beloved blind items goes all journalistic and decides to check sources on someone who's been fingered an asshole by co-workers. Gee, not everyone in the workplace is a Mr. Rogers who cares ever so deeply about people's fragile feelings? What a shocker.

Come on. This is blind item crap is pointless information if there isn't at least a hint of who it's about. If you have facts, AgencySpy, share them. If you have sources, use them. I completely understand that this trash gets readers. We've been known to do the same right here. But you've removed everything of value from this piece. It's like a fart without a smell. We've worked for/with plenty of people in this industry over the years whose name could very easily be slapped on this piece.

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by Steve Hall    Aug- 9-10    
Topic: Agencies, Opinion