Northern Irish Strip For Retail Campaign

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Hyping the fact nobody takes off more, 70 percent, a campaign in Northern Ireland for retailer The Outlet features people with, well, 70 percent of their clothing off. Some, we're told, will be 100 percent naked which is, we're told, a big deal for the conservative Northern Ireland market.

The campaign, which includes print, radio, outdoor, digital and promotion, is called The Naked Truth and broke this week.

by Steve Hall    Aug-10-10    
Topic: Campaigns, Racy



Lil' Kim Lends Her Assets to Three Olives Vodka

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Last time we wrote about Lil' Kim was way back on 2003 when she appeared in s few Old Navy commercials. Today, Proximo Spirits has announced the singer will front a new campaign for the company's Three Olives vodka brand which is introducing a new flavor, Purple. It's the first time the brand has tapped a celebrity for its advertising.

"Since I'm Queen Bee and purple is the color of royalty," says Lil' Kim, "I'm thrilled Three Olives has asked me to bring my flavor to the sexy 'O-Face' campaign for their new Purple vodka!"

Of Lil Kim's appearance in the campaign, Proximo Spirits VP of Marketing Elwyn Gladstone said, "A perfect match for our latest flavor, Lil' Kim is the personification of the sassy, fun and confident brand that Three-O strives to embody. We are so delighted to welcome Kim to the Three-O family, and look forward to introducing Three-O Purple to her dedicated fan base."

by Steve Hall    Aug-10-10    
Topic: Brands, Campaigns, Celebrity



Quiznos Has More Fat Rolls Than Subway

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After watching this spec spot for Quiznos which compares the chain's subs to Subway's, we never want to eat at either establishment ever again. The thought that we'd be eating cbubbies for lunch just, well disgusts us. We get the analogy though. That much is clear. Quiznos does, indeed, have more meat which, um, will make you more fat which, um, makes using fat people to depict sandwiches a perfect sound creative strategy.

Jeffrey McCarthy directed and Holly Levin wrote the copy.

more »

by Steve Hall    Aug-10-10    
Topic: Spoofs, Strange



Bathroom Cleaner Lures Gumby From Hiding

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There are a few things we take away from this strange Vixol bathroom cleaner commercial. First, people should never let their bathrooms become this dirty in the first place. Second, after a long career in television, Gumby now lives in the grout between bathroom tiles. Third, scrubbing bubble aren't really scrubbing bubbles at all - they're body builders with wigs. Fourth, hot women still solve all the world's problems and can make even a dirty Gumby hiding between the tiles obey her wishes.

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by Steve Hall    Aug-10-10    
Topic: Commercials, Strange



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Jarlsberg Cheese Ad Dubbed Sexist

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Jarlsberg cheese says "the taste is in the holes." Apart from the fact, that's just stupid and illogical since, well, holes in cheese are just air, a woman on Norrköping is offended by the headline and thinks it's sexist.

Of the tagline, the woman complained, "I felt provoked. It felt like it was alluding to something sexual. Then I got angry. One wonders what sort of society we live in with this kind of attitude toward women."

Seriously? Seriously? A tagline talking about holes in cheese is somehow sexist? Poor creative, yes, but sexist? Seriously?

more »

by Steve Hall    Aug-10-10    
Topic: Strange









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