Asking Your Wife to Clean the House is Sexist


In Australia it's sexist to ask your wife to clean the house. Oh wait, it's sexist everywhere because, as we all know, asking a stay-at-home mom to, well, stay at home and take care of the house is just wrong.

This My Local VIP cleaning service ad depicts a man returning from work to a house he thought would be cleaned while he was away. Well, apparently, mom was too busy with the kids and all that goes along with managing a household.

My Local VIP has received a few complaints from viewers who say the ad is sexist. Is it? Answer this question honestly. If you (male or female) returned home from work expecting the house to be clean (because you and your spouse talked about it getting cleaned in the morning before you went to work) and it was a mess, would you ask, "Honey, I thought you were going to clean the house today?" Or would you say, "Honey, you must have had a really tough day. It looks like the kids ran you ragged. why don't you go have a seat and I'll get you a glass of wine." Answer honestly.

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by Steve Hall    Aug-11-10    
Topic: Commercials, Creative Commentary, Opinion

ANDY Awards Get Crowdsourced in Squirrel Fight


Co-chairmen of The International ANDY Awards, venerated industry creative Ty Montague and Michael Lebowitz, founder and CEO of Brooklyn-based creative agency Big Spaceship, announced today the launch of a global "Call for Entries" creative challenge...ahem, crowdsourced contest...developed in partnership with Victors & Spoils. Participants will use the agency's Squirrel Fight digital engine.

The online effort invites people from around the world to submit creative concepts promoting the The 2011 International Awards call for entries. The person behind the chosen entry will be awarded the last remaining seat on next year's ANDY Awards Jury.

by Steve Hall    Aug-11-10    
Topic: Industry Events

Fiat Tweak's Your Nipple


Fiat has teamed with Faithless to create a video to promote its Punto Evo vehicle. Yea, a music video promoting a car. Never heard of that before. But it's actually not bad. We like. And we're told there will be future collaborations between the artist and the car maker.

Oddly, the song makes us think of King Missile's Detachable Penis. no idea why. It just does.

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by Steve Hall    Aug-11-10    
Topic: Video

Hey, Guess What? Advertising is Dead! Who Knew?


We've all heard the stories. Advertising is dying. Advertising is dead. We've all seen it played out over and over again in various forms of media. Just about every agency has created some sort of self-promotional piece touting the fact they know advertising is dead and they are the only ones who can weather the storm and come out healthy on the other side which, of course, is why you should work with them and only them. Because, well, every other agency is stupid, anachronistic and can't get out of its own way.

But not Latvia's CCS. Oh no. They have all the answers and have launched as the country's first social media agency. And to do so, they've taken the whole "advertising is dead" thing to it's logical conclusion; a funeral. An actual funeral. Online and off. And they've invited every other agency in the country to attend.

Sadly, they've committed a grave, Online Markating 101 error. They've launched an "under construction" website. But that's OK because they have, yes, a Facebook page! And that's what social media is all about, right? Facebook. Facebook and Twitter. That's all you need do do the social media thing.

Well, here's hoping they're not that naive.

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by Steve Hall    Aug-11-10    
Topic: Agencies

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