Facebook Status Gets Ad Band Rap


Dr. Cheesebarn, the agency band for Resource Interactive, just sent us their new video called Status. It takes a rapper's view of Facebook and social networking in general. And it's petty good. They've submitted it to the Advertising Week/VideoEgg Battle of the Ad Bands for consideration. Do you think they're worthy? View after the jump.

more »

by Steve Hall    Aug-29-10    
Topic: Industry Events, Video

Beach Volleyball Hotties Gyrate in Slow Motion For Club Seat


No sooner do we offer a shockingly un-Adrants-like viewpoint concerning the use of sex in advertising, we are forced (with tooth picks in our eyes!) to endure the tantalizing gyrations of a bevy of bathing suit-clad hotties as they dance (in sow motion, no less) across a beach volleyball court to pimp Club Seat.

Club Seat is a promotional entity of Volkswagen Group UK which hosts special events around the globe. The Beach Volleyball Grand Slam Gstaad 2010 is one such event.

Yea. The whole anti-sex sells rant was a waste of time. Bring on the booty!

more »

by Steve Hall    Aug-29-10    
Topic: Racy, Video

Let's Dig Toilets, Not Graves


London agency Kitcatt Nohr Alexander Shaw is out with a new television commercial for WaterAid. Directed by Susannah Hayes, the ad features the popular playground song "Diarrhea Diarrhea". During the first half of the ad, shot at a primary school in Hackney, British children smile and giggle as they sing the song which, of course, is totally normal because, well, diarrhea is funny what with all the farting and squirting that accompanies it.

But all that farting and squirting isn't so funny when it's rampant in countries like Zambia ans the commercial touches on that by cutting to a boy who not so happily sings, "When it's just killed your sister and you're really going to miss her, diarrhea, diarrhea."

The campaign advocates the building of sanitary pit toilets which can help stop the spread of diarrhea.

Along with the ad which will air on Sky One, Discovery, Bravo, More 4 and SkySports, PR, email, inserts, videos and online ads are part of the campaign.

more »

by Steve Hall    Aug-29-10    
Topic: Campaigns, Cause

Foursquare Checks In to American Eagle's Times Square Billboard

Photo: @WillMcD

Towering above American Eagle's Times Square retail store and taking over the retailer's billboard space, Foursquare has infiltrated Times Square. It's a big move or the leading (yea, Facebook hasn't toppled it yet) location-based check in service and one that was certainly some kind of barter between the two companies.

Foursquare business development Head Tristan WalkerTristan Walker said American Eagle owns the billboard which is said to be the largest digital billboard in Times Square, but wouldn't say how the deal was structured though he did hint a version 2 is in the works.

The board urges people to "Check in. Find your friends. Unlock your city."

In early July, Foursquare competitor Gowalla erected a board atop a 20 story building near Madison Square Garden at 34th and 8th. The board features New Jersey Nets owners Mikhail Prokhorov and Jay-Z.

by Steve Hall    Aug-29-10    
Topic: Outdoor, Social

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Featured FREE Resource: