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Uh oh. Flying a donkey over a beach didn't go over so well. We wonder how well things will fare for this flying ostrich who skydives out of an airplane. OK, so it's totally CGI but still. From Saatchi & Saatchi Johannesburg, it's a commercial for Cadbury Dairy Milk chocolate bar.
If you live in San Francisco (or any other major city) you may have seen an inordinate amount of topless men and women wandering around topless for GoTopless.org, an organization the supports the notion women should be able to legally bare their breasts in public.
The stunt was organized by the Raelian Movement, that cultish group that believes "that life on Earth was the result of scientific creation by an advanced, extraterrestrial human civilization, the Elohim, mistaken for gods in the Bible."
Mick Jagger's daughter, Georgia May Jagger, is continuing her modeling career with an appearance in a new campaign for Versace. Daughter of Mick and Jerry Hall, Jagger began her modeling career in 2008. For Versace, she'll be the face of the brand's Hudson Jeans. Of note, Jagger was just 17 when she took her top off for photographer Mario Sorrenti.
Of Jagger's appearance in the campaign, Hudson spokesman David Lipman said, "It's all about the heritage of having Mick Jagger as a dad and Jerry Hall as a mum. But more than anything, it's her spirit that captivates me." Perv. Oh, sorry, she's 18 now. Ogle all you want.
1. Use the right celebrity photo in context.
2. Using the word "free' always grabs people's attention.
3. Animating banners increases response rates by up to 25% on average. (Who knew?)
4. Using terms such as "Click Here", "Visit Now" and "Enter Here" increases click-rate by 15%
5. People love lists and statistics, 56% of which are made up.
6. Images grab attention more than words.
7. Smiling faces of hot girls work. (No, seriously)
Adonis David Gandy has returned to Dolce & Gabbana along with newcomer Anna Jagodzinska to front a new campaign for the brand's fragrance Light Blue. Photographed by Mario Testino, the shoot took place near Capri.
Hey, we're just easing our way into the week with a little inconsequential news fluf for you to enjoy. After all, who wants to read another Ad Age "How to" article? Did you notice at least four of their stories used the same headline style today?
- Another stupid Chatroulette promotion. This one's for The Last Exorcism.
- Nurse revives man with her breasts.
- Samsung has unleashed the SuperSwypers, a team of Netherlands-based reporters who will attend events you want to go to but can't get into.
- For the Fiesta This Is Now campaign, Ford has developed an interactive application that gives Facebook users the opportunity to put themselves in the Now and star in the latest Fiesta TV ad.
- Here's a little infographic for you that illustrates the Geosocial Universe according to creative interactive agency, JESS3.
Social Rewards, a new service for brands that want to add a social media element to their loyalty programs launched today during Connected Marketing Week in San Francisco. The company, which aims to blend together loyalty marketing and affiliate marketing with social media will allow brands to reward people for spreading brand messages across the social media universe.
Sanyo, The Venetian and The Palazzo are the first brands to launch with Social Rewards.
Viral plant? Seeded video? Stealth marketing? Random video which just happens to have three Frito Lay products in it? You decide.
It's got 24,000 YouTube views so far. It's on eBaums World. It's on Digg. Who knows. Who cares.
Who new wrist cutting could be so sexy? A Japanese commercial for what appears to be a box cutting tool uses a wrist cutting motif - complete with pleated plaid skirt-clad school girls, of course. With copy like, "Let's go stylish with wrist-cutting. It's cute. When you cut, it doesn't hurt that much. The blood becomes tastier," the commercial fits squarely in the "this would never happen in America" category. But, thankfully, there are still people in this world with a gleefully twisted sense of absolutely politically incorrect humor. And we could all use a dose of that from time to time.
Earlier this week, we hit Affiliate Summit in New York. As is always the case, the conference was informative, entertaining and fun. One day prior to Affiliate Summit, conference organizers Shawn Collins and Missy Ward along with Loren Feldman held The Audience Conference, a mashup between social media geeks and comedians. While that combination may sound strange, it was striking to realize just how much a comedian's work process is similar to that of an online marketer.
Along with the likes of Chris Brogan, who humorously recalled the early days of bulletin board services...complete with motormouth imitations of modems connecting; C.C. Chapman who discussed the importance of "being human" online and Jason Calacanis who, well, gave us all the parts of Jason we love the most: fearlessness, fortitude and diligence, comedians took the stage and amused as well as educated.
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