Northern Irish Strip For Retail Campaign

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Hyping the fact nobody takes off more, 70 percent, a campaign in Northern Ireland for retailer The Outlet features people with, well, 70 percent of their clothing off. Some, we're told, will be 100 percent naked which is, we're told, a big deal for the conservative Northern Ireland market.

The campaign, which includes print, radio, outdoor, digital and promotion, is called The Naked Truth and broke this week.

by Steve Hall    Aug-10-10   Click to Comment   
Topic: Campaigns, Racy   

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