Social Rewards Brings Brand Loyalty Programs to Social Media
Social Rewards, a new service for brands that want to add a social media element to their loyalty programs launched today during Connected Marketing Week in San Francisco. The company, which aims to blend together loyalty marketing and affiliate marketing with social media will allow brands to reward people for spreading brand messages across the social media universe.
Sanyo, The Venetian and The Palazzo are the first brands to launch with Social Rewards.
Social Rewards will track brand mentions and sales activity and provide analytics that highlight brand advocates and conversions resulting from so-called influential users of social media. Working with a brand's existing loyalty program Social Rewards will enable a brand to create and customize reward campaigns, monitor and tracks tweets, collect location based check-ins such as Foursquare, Facebook likes and capture fan activity.
"The premise of Social Rewards is to take existing brand loyalty program members that have social media tendencies and reward them for their loyalty and word of mouth activities with program points that can be redeemed for tangible goods and services," said Joseph Morin, CEO of Social Rewards. "Our system is also designed to easily create customized programs for companies that do not already have an existing loyalty program."