This contributed article is written by Jaffer Ali, CEO of Video Snack Network. He lays out the facts regarding video pre-roll advertising and why it's a bust.
Illusions commend themselves to us because they save us pain and allow us to enjoy pleasure instead. We must therefore accept it without complaint when they sometimes collide with a bit of reality against which they are dashed to pieces. --Sigmund Freud
This article is likely to irritate a lot of people. Of course that is not the goal, but an expected byproduct nonetheless. Let me first begin by stating in absolute terms that I wish I were wrong about what follows, because my life would have been rendered easier.
Here is the conclusion and the rationale will follow:
Pre-roll video is a terrible DR and branding vehicle!