UK Charity National Society for the Prevention of Cruelty to Children has launched a new PSA to raise awareness of its Helpline people can call when they witness potential child abuse. The ad takes us through scene after scene of the mundane aspects of daily life until we are presented with a not so mundane aspect of daily life: the potential mistreatment of a child.
It captures perfectly that moment we go through when we decide whether or not to butt into other people's business and take matters into our own hands. There's always doubt. There's always hesitation. There's always embarrassment. But at some point, we make the decision it's better to stick our nose in for the greater good.
A woman and child with congenital heart disease. An inner city parking lot in need of a community overhaul. A city garden in need of attention. Kia Canada, as part of it's new David & Goliath-created Drive Change campaign rose to these challenges and lent a helping hand.
The brand donated time, money and product to meet these challenges and help people and communities that really needed it. The campaign tells these stories.
Explaining the approach to the campaign, David & Goliath ECD Israel Diaz said,
"Naturally, if 'Drive Change' is what we are preaching, our approach to how we advertised Kia vehicles had to change as well. This thinking took us down a different road and, when we thought about the changes Kia is making to their vehicles, it made sense to use them as 'vehicles of change'. Our aim is to always bring the new positioning to life of 'Drive Change' (in a tangible and real way) to consumers."
View the work below.
On Tuesday, October 26 at 10PM, the PBS program Independent Lens will air Art & Copy, an examination of, among others, the work of George Lois, Mary Wells, Dan Wieden, Lee Clow and Hal Riney and how that work has affected society and culture.
Today, Facebook introduced new metrics to measure the effectiveness of the "social context" portion of the ads on people's pages. Social context is the sentence in the ad that shows people which of their friends have liked or engaged with the Facebook Page, event or application.
Nielsen shows people are 68% more likely to remember the ad and twice as likely to remember what the ad said when they see a friend has interacted with the ad on Facebook.
Facebook advertisers can find the new social metrics on the Reports Tab in the Facebook Ads Manager. Marketers will be able to see the number of clicks, click through rate and percentage of impressions from ads with social context.
Of course we shouldn't forget that cleavage improves ad response 61 percent.
Today Nissan, with help from TBWA\Chiat\Day LA, has launched, as part of its Innovation For All campaign, a new commercial "Polar Bear" to tout the Nissan LEAF. We're told it's "the world's first mass market, affordable zero-emission 100-percent electric vehicle."
In the commercial, a polar bear journeys from the Arctic through forests, highways, train tracks and over bridges to the big city and then into the suburbs until he finds a Nissan LEAF.owner. What does the bear then do? Give the man a giant bear hug, of course. Why? Because the car is supposed to leave less of an impact on the environment.
Still, we wonder how a few thousand electric cars, which, by the way, need electricity most likely derived from fossil burning fuels, are going to stem global warming enough to stop the melting of icebergs. Well, one step at a time we guess.
Breasts. If any alien race landed here on earth and witnessed our obsession with breasts, all they'd have to do to take over our world would be to morph into an army on bikini-clad women sporting boobs the size of cantaloupes to peacefully subdue us.
Perhaps that's why marketers have leveraged that very same obsession to sell stuff. The bigger the boob, the bigger the sell. So it's not surprising that when breasts (or breast-related items) are the "product" itself, boobs of all shapes, sizes, color and jiggle factor are trotted out. Just look at any breast cancer campaign. Tracy Clark-Flory did and she didn't like what she saw. Not one bit.
It's not a Matt Harding but, in this day and age of all things video, we guess it's a passable means of promoting a product. So just watch as this little girl in a dance studio does a little dance that turns out to be not so little and not so confined to the dance studio.
What's it promoting? Samsung's Galaxy phone. The Viral Factory created and is seeding the work
Guy Ritchie, one of the first big name directors to make a commercial (BMW's The Hire), has teamed with his Sherlock Holmes star, Jude Law, and Slovak model Michaela Kocianova to create a five minute film for Dior Homme. OK, it's really a four minute film becasue the entire last minute is just movie-style credits.
The film is all noir and shit with Kocianova helping him dress as he speaks to another woman on the telephone. Or something like that. Who the hell knows. It's hard to tell who's talking to whom in this film or what the hell's going on. But, I guess it doesn't really matter because, well, nothing ever does when it comes to high fashion. The more logically whacked it is, the better.
Of course, none of this matters. The only important thing is that a mood is created, the product is shot and a mysterious overtone is created. And this film succeeds at all three.
After all, what else can a fragrance ad say? Buy our smelly shit and spray it on your neck? Nope. That's just way too boring.