FedEx Prevents Airport Security From Sleeping on the Job

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BBDO is out with some new work for FedEx. Four commercials highlight...wait a minute. What the hell is there to explain about FedEx that everyone doesn't already know? Nothing. Why does the brand still advertise? We have no idea. Oh wait, yea, we do. Because people are so fickle that if you don't slap them upside the head with your message 3,000 times a day, they'll defect to your competition.

Now that we have that out of the way, our favorite spot is called Airport Security. While the PowerPoint joke has been done to death, this one still gets a laugh. "I'm yawning. I'm still yawning. ZZZZZ." Hey, it's pretty basic but, much like a fart joke, some things just stay funny.

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by Steve Hall    Sep-13-10    
Topic: Brands, Campaigns, Commercials, Good



'Lemonade: Detroit' Trailer Released

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Erik Proulx, creator of Lemonade: The Movie, in which I had the great honor and pleasure to appear, has released the trailer for Lemonade: Detroit, a documentary that looks deep inside Detroit and what a few individuals are doing to transform that city from an industrial wasteland into an idea-fueled metropolis full of vibrancy and life.

Ford social media guy Scott Monty figures prominently in the film. Along with Scott, others tell their stories about how they lifted themselves up, headed in a new direction and enriched the city with their new endeavors.

Check out the trailer below and the movie's website. I have no doubt the finished product will be amazing.

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by Steve Hall    Sep-13-10    
Topic: Social, Video



9/11 Memorialized With...Lottery Balls

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Over the weekend, 9/11 memorials were held across the nation. In New York, one such memorial was held at at City Hall Park. Organized by inventors Steven Brandstetter and James Devlin of J&S Gaming, the event featured the pair's Lottery Ball Characters which were turned into life sized costumes to represent the likeness of a police officer and a fireman.

According to the press release, the purpose of the rally was to "pay tribute to the men and women who put their lives on the line on a daily basis to protect and serve our communities." Brandsetter and Devlin put the rally together with the consent of retired NYPD police officer Stan Jefferson who was reportedly forced into retirement because of an illness he contracted while working at Ground Zero.

Apparently, the government isn't doing all it can do and the rally aimed to bring that to the attention of the public.

The campaign also brought something else to light. The sad fact some people are so lacking in the common sense department, they have no idea when something grotesquely oversteps the line of acceptability. To diminish the lives of those lost during 9/11 to a couple of stupid lottery characters - as if the event were sponsored by Tony the Tiger or something - is deplorable, inexcusable and plain idiotic.

That is all.

by Steve Hall    Sep-13-10    
Topic: Cause, Guerilla, Opinion, Worst



Wonderbra's 3D Billboard Makes Boobs Bulge Two Cup Sizes Bigger

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As if our collective obsession with boobs weren't big enough, Wonderbra, bless their horndog souls, have made it even bigger. The obsession and the boobs. Touting the new two-cup-size-boosting Full Effect WonderBra, a 3D billboard in London, which requires special 3-DD (ha,ha) glasses to view, makes Brazilian model Sabraine Banando's already largish breasts even more bulgingly pulchritudinous.

We get the concept but we're not really sure why people would don 3D glasses in public to enjoying staring at boobs on a billboard when they can stare at a whole lot more online and "enjoy" things without fear of being labeled a pervert.

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by Steve Hall    Sep-13-10    
Topic: Outdoor



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