The New Twitter Unveiled


Twitter has launched a new version of its website. It's a complete overhaul which brings in much more relevant content as it relates to a given tweet via a second panel on the right hand side off the stream. It's all about engagement Twitter Founder Evan Williams told attendees of the press conference which was held this afternoon at Twitter's San Francisco headquarters.

Here's an introduction video that was shown during the press release. And here's an image on Flickr on which Jeremiah Owyang has noted (mouse over the image) some of the features and functionality of the new layout. The new version will roll out in batches over the next few days and weeks.

by Steve Hall    Sep-14-10    
Topic: Social, Tools

I Was Lovin' It Until I Saw This Commercial


In a PSA from the Physicians Committee for Responsible Medicine we see a dean man laying on a gurney with his grieving wife at his side. As the camera pans down his body, we see the man is holding a half-eaten hamburger. As the camera pans to his feet, we see the Golden Arches drawn over his cold feet and we hear a voice over tells us all the bad things a non-vegetarian diet can do to us.

The message is clear. McDonald's is killing us. Of course that's totally untrue. Much like the pro-gun camp would say, food doesn't kill people, people who put the wrong kind or too much of it in their mouth do. Obesity and all that comes with eating bad food isn't caused by a marketing campaign. It's caused by shoving the wrong food in one's mouth.

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by Steve Hall    Sep-14-10    
Topic: Cause, Opinion

Newsflash! Could Alex Bogusky Be Cornelius Trunchpole?


We were, apparently, wrong before and we could be wrong again. Many of you may have heard of a character named Cornelius Trunchpole who's been making the rounds in advertising's social media scene. The "elderly gentleman" can be seen on Facebook, his blog and on Twitter spouting witticisms from the good 'ol days of advertising.

In an exclusive interview with Adrants, Trunchpole said of his career in advertising, "On leaving the Army I went straight to work at the London ad agency Wilson Bagley, where I quickly rose to the rank of Creative Director, writing copy for such accounts as Coleman's mustard, Heinz, and Monster Munch crisps. Following a chance meeting in a London phone box I was then offered a job at the McCann Advertising agency in America, where within weeks of joining I had facilitated the companies merger with the Erickson agency (an achievement I received not even a word of thanks for). At this point I was still only 14 years old."

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by Steve Hall    Sep-14-10    
Topic: Opinion

Tyra Banks, Olivia Munn Join MIXX Conference During Ad Week

MCann More F'ing Cowbell

And now for some service journalism. The Interactive Advertising Bureau is kicking off its sixth annual MIXX Conference & Expo September 27-28 at the Crowne Plaza Times Square in New York and will carry the theme, "Unbound: Everything Everywhere."

The conference will take a look at "the transformative cultural shift triggered by the surge of interactive into every corner of our lives." Whoa, that's a mouthful.

The lineup of speakers at MIXX 2010 includes representatives from AOL, Gawker, Google, Microsoft, Pandora, Twitter, Yahoo! Here's a partial lineup:

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by Steve Hall    Sep-14-10    
Topic: Industry Events

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X Factor's Lucie Jones Lends Her Breasts to Wonderbra


And on the heels of Brazilian model Sabraine Banando's traffic stopping billboard appearance for Wonderbra's Full Effect Bra, 19-year-old X Factor contestant Lucie Jones has been selected to front a new campaign for the line.

Which makes perfect sense because Jones has always wanted bigger boobs. In an interview with MailOnline, she said, "Sometimes I really want to wear a specific dress and I just have nothing to fill the top half of it." Well now you can bust right out of that dress, Lucie because your breasts will be enormous thanks to the miraculous Full Effect Bra!

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by Steve Hall    Sep-14-10    
Topic: Campaigns, Celebrity, Racy

Jovovich Poses, Fox Prances, Beer Gets Sexy


- Japan has never had a better spokesperson than Hannah Minx.

- Milla Jovovich fronts the new Fall 2010 campaign for ICB.

- Can't get enough Megan Fox. See her in a new commercial for Emporio Armani. She's also signed on as the new face of Giorgio Armani Cosmetics.

- Manofest has the 25 Sexiest Beer Print Ads of All Time. Unsurprisingly, we've written about almost all of theme here on Adrants.

by Steve Hall    Sep-14-10    
Topic: Racy

Who Knew Burger King Breakfast Could Be So...Yummy?


So here's a new Burger King commercial from Crispin Porter + Bogusky. It's goofy. It's catchy. It's got dancing. It's got singing. It's got choreographed stunts.

And it's got a hot chick. A yummy, yummy hot chick.

What's not to love?

by Steve Hall    Sep-14-10    
Topic: Commercials

Couple Has Sex With Fruit to Sell 'Cosmetics'


And the industry thinks Adrants is obsessed with sex in advertising? We simply beg to differ what with the continual onslaught of sex-laced goodness emanating from Copyranter over the years. Today, Copyranter features a fruit-filled, sex-laced commercial (mildly NSFW) for, well, fruit-filled, sex-laced "cosmetics" from sex shop Soft Paris.

Citing several other examples - all filled with sexual connotation - Copyranter goes against the ad's production company which touted the ad as the sexist commercial ever. Personally, we think bringing fruit into sex is just messy. We're clean like that.

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by Steve Hall    Sep-14-10    
Topic: Racy

Kindle Bests iPad in Sun, Costs Less Than Sunglasses. Ad Still Stupid


The YouTube comments are the best thing about this new commercial touting the Kindle's ability to supposedly read more easily in direct sunlight. As a man struggles to read through the glare on his iPad, a woman (hot, naturally) reads her Kindle with ease. And, much like a detergent commercial where people speak in unnatural ad-isms, the woman says, "It's a Kindle. $139. I actually paid more for these sunglasses."

The commenters see right through the sham, though. One writes, "'Excuse me, why can't I read this, in this light?' 'Sir, it's your iPad, it's full brightness is turned down for this commercial.' 'Kindle also won't tell´╗┐ you that in an opposite situation, the iPad will read books in the dark, the Kindle won't. How's that for equal?'"

Another writes, "Girl says 'I spent $150 dollars on sunglasses.' Guy hears 'I am high maintenance and will bleed your wallet dry and cheat on you.' The all new Kindle,´╗┐ the rich bitch sensation."

And a third sums up the idiocy of it all writing, "I just bought a Kindle, and I have an iPhone 4 and iPad (and several Apple computers). I've been reading on the iPad, but the Kindle is a lot better for it. I wouldn't try to surf the web on the Kindle though. They're different devices. If you have a chance to use them both you'll laugh that they even get compared."

Enough said. Stupid commercial.

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by Steve Hall    Sep-14-10    
Topic: Bad, Commercials, Creative Commentary

App Brings Check-In Offers to Facebook Places


Fan Appz has announced it has integrated its platform with Facebook Places. Facebook Places, if you recall, is the Foursquare-like service that allows people to check in to places making it possible for their friends to see where they are. Fan Appz's Offers for Facebook Places makes it possible for business to create offers such as discounts, rewards and incentives based on a customer's location-based activities.

For example, a local restaurant can use Fan Appz to offer a free menu item to those customers who check-in at their establishment, say, four times during the course of a month. Fan Appz will automatically verify that the customer has met this criteria and unlock the offer for the client to print out or display during their next visit.

Foursquare is already doing the same thing but Fan Appz brings the check offer to Facebook Places. For the time being, the jury is still out on whether or not Places will, ahem, displace Foursquare, Gowalla and other location based services. But it can't be a bad thing for marketers to have this sort of offering within Places. After all, Facebook has 500 million users compared to Foursquare's three million.

by Steve Hall    Sep-14-10    
Topic: Social, Tools

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