Video ad network VideoEgg, tomorrow, will announce it has acquired blogging platform Six Apart. The new entity will be known as Say Media and will combine "VideoEgg's engagement technologies with Six Apart's social publishing platform to power advertising campaigns that are more conversational and interactive."
Say Media claims it will have reach to a global audience of 345 million. A platitude filled video on the site (currently password-protected) explains the offering which, in a nutshell, delivers the scale advertisers need from the individual voices of independent publishers.
- Is the New York Jets situation with Ines Sainz just another publicity stunt?
- Need to hype a stupid app that analyzes your poop? Take a shot of a chick with her tights down taking a dump in a stall. Yea. That'll do it.
- The Lindsay Lohan Milkaholic law suit thing has ended in settlement.
- Brooklyn creative agency Big Spaceship is out with new work for Microsoft. Called Always Beautiful, the "interactive music experience that uses the history of the web as a personal paintbrush" touts IE9.
- Counter-culture princess Charlyne Yi has shed her hair and dismissed food to raise awareness for OxFam America.
- For the Born HIV Free campaign and the Global Fund, YouTube is launching a campaign from Johannes Leonardo that will position 20 teams of campaign envoys at Manhattan intersections, holding signs with HIV facts that urge people to "free future generations from HIV by 2015."
You know that feeling in the pit of your stomach you get when a client calls and says, "Um, we have a problem?" Even after you know everything has been triple checked four times over by 20 different people? Well, Blue Waters Group President Patrick Strickler was feeling a bit of that this week when he realized a billboard his agency created for SouthBendOn read "pubic school" instead of "public schools."
Yes, these things happen. Annual reports go out with errors in the first sentence. A nipple slip causes an uproar. A store sign touts a body part rather than a burger special. They just happen and there's nothing we can really do about it.
Ladies, once again a marketer wants to leverage your bootylicious ass for its own financial gain. As if the brand had never heard of Juicy, a press release touting a promotion for KFC's bun-less Double Down sandwich reads, "KFC is recruiting college co-eds to serve as 'human billboards' for its bun-less Double Down sandwich. Forget park benches, sky writing or on-blimp advertising. KFC is taking advertising to a whole new medium: the backsides of college sweat pants."
Um, what? A whole new medium? Hello? Has the brand been asleep for the past 20 years? Has it never seen clothing from Juicy? Or any clothier for that matter? Has it not witnessed the message-clad ass strutting down every sidewalk in the country? Has it never heard of ass-vertising? Has it never read Adrants?
There's a few ways to sell a fragrance. Hire Britney Spears. Hire Beyonce. Hire Sean Combs. Overpay Nicole Kidman. Or, if you're Playboy, grab a Playmate, dress her like a school teacher and have her lecture about how to choose a fragrance while sitting on a desk.