- During Advertising Week, Sprout will introduce AdVine. AdVine publishes ads simultaneously in Flash and HTML5 which Sprout claims will help agencies save time and money building for desktop browsers, mobile browsers, and in-application all at the same time.
We've all seen those gut-wrenching PSAs that urge us not to drink and drive. The ones that show the emotionally intense ramifications of that poor decision. From the simple to full-on death and dismemberment. We're late to this but this new PSA from Sherry Matthews Advocacy Marketing for the Texas Department of Transportation takes a decidedly different approach.
We see a tweet about meeting for a drink at a local bar. The entire scenario then unfolds online on social media platforms such as Twitter, SMS, Facebook, Gowalla(?), online banking, Google, Gmail and LinkedIn. From start to finish, the story is told using today's methods of communication.
Re-imagining the Star Wars Kid, BMW's Tablecloth Trick, Charlie Bit My Finger, the Diet Coke Mentos Experiment and our favorite, Where the Hell is Matt, Stemilt Growers' Clem and Milty have some fun re-enacting classic viral video clips.
Of the campaign, Stemilt Marketing director Roger Pepprl said, "Clem and Milty are fun characters that have a tough time successfully recreating these videos, many of which have become sensations on YouTube. We teamed up with Howell at the Moon to create these videos in hopes of entertaining people online, as well as educating them that Washington produces the best apples in the world."
See the videos here. They're kinda funny. And they bring back warm memories of video's early days...when a viral really was a viral.
A billboard for Summit Brewing ponders which is the better social medium; Twitter of beer. The billboard is part of an ongoing campaign which sought creative submissions from people. Winners would receive a $50 gift certificate and have their creative featured on a billboard.
As if the existing GoDaddy hotties weren't enough, the domain name registrar has enlisted Asian musician, model and actress Ella Koon to represent the brand in Asia. Fluent in Mandarin, Cantonese, French and English, Koonwas born in Tahiti, raised in Hong Kong and educated in England.
Of Koon, Go Daddy CEO Bob Parsons said, "We've been taking care of customers in the Far East for years - now we're ready to have a Go Daddy Girl based in Asia. Ella is an absolute beauty. She's smart, she's talented and she knows how to leverage the Internet."
Of her selection as Go Daddy Girl, Koon perfectly recited PR speak saying, "It's an honor to join a great company like Go Daddy. Go Daddy is a dominant player in a highly competitive industry. That says a lot! I like the fact Go Daddy knows how to have fun, but takes the business of serving its customers seriously."
Yesterday Macy's Girl, along with the Material Girl and her daughter, Lourdes appeared at Macy's in New York for the launch of Lourde's Material Girl clothing line. Macy's Girl Momsen, looking like some sort of character out of a vampire flick, had so much eye shadow on it...um...overshadowed the fact she really is a very pretty woman. OK, girl. She's 17.
Of her fashion line, Lourdes told The Huffington Post, "I've always been really interested in fashion. My outfits when I was little and started dressing myself were awful. But I think the '80s are really back right now. I think it's really changing, a whole new scene is coming in. The geek chic is totally where we're going."
Just leave the over done black eyeshadow in the cosmetic case, Taylor.
Thanks to Copyranter who subjected us to watching a less than tight ass wobble for twenty seconds...in slow motion...after having been kicked by a Diesel sneaker, we have no choice but to share the jiggle with you. If only to help remove the imagery from our mind.
that said, you've got to love a brand that comes right out and says what it's products are good for. In this case, Deisel's sneakers are no good for running. But they are very good for kicking asses.
For more ass kicking, see Diesel's giant sneaker on wheels kick a giant ass on wheels.
Here's a domestic violence PSA that clearly shares the horrific violence of domestic abuse without actually showing the violence. And yet, it's more powerful than PSA's that do show the violence. Created by Y&R Chicago for the National Domestic Violence Abuse Hotline, the work is beautifully executed and brings us inside the mind of the victim if only for a minute to share her tragedy. And it delivers a truism about domestic violence: it rarely stops.
The spot is accompanied by Peter Gabriel's eerie Mercy Street as the woman looks at herself in the mirror, tries to heal herself only to realize there's no end to it. Unless, of course, she calls the NDVH hotline.
Well we suppose if you're in jail and you've got a clothing line to promote, you can always enlist the help of a family member. Which is just what Lindsay did when she asked her 16-year-old sister, Ali, to model for her 6126 clothing line.
For the campaign, Ali models two short dresses, one of which is being billed as "cleavage-baring." We assume there's cleavage there but we just don't see it. Anyway, sister to the aid of another. How sweet.
UPDATE: OK. Here'sthe hotness we were looking for.