Brands seeking to gain Twitter followers can now buy their way towards a higher follow count. A new product, Promoted Accounts, will be announced tomorrow by Twitter COO Dick Costello at the IAB MIXX Conference according to All Things Digital.
The offering will allow brands to buy placement in the Who to Follow section of Twitter.com. With brands beginning the recognize the benefits of a Twitter presence, the offering should be attractive to marketers and bring some much needed revenue to Twitter.
Promoted Accounts will be targeted to specific Twitter users based on the same algorithm that determines the placement of Promoted Tweets. Reports are circulation Promoted Accounts will sell for upwards of $100,000. More details will surely follow after tomorrow's announcement. The session is scheduled for 10:10 AM.
Don't tell the client but you can create an iAd (or any other) in 45 minutes! With Sprout's AdVine, now you can whip out an ad in 45 minutes, bill the client for, like, 25 hours and spend 24 hours and 15 minutes playing foosball or flirting with the interns.
OK so maybe that's oversimplifying it a bit but this AdVine product is pretty cool. And we like any product that makes things easier and gives more time to flirt with the interns. Which, is exactly what we're going to go do right now while you watch this two minute demo video explaining AdVine.
One might assume a woman who decides to play full on football while dressed only in football pads and lingerie would, by default, be a very social creature. After all, running around in front of thousands of people with one's boobs spilling out of a top and one's ass getting a wedgie might, by some, be considered very social.
But just is case you feel that behavior isn't very social, Adage Technologies, creator of the Lingerie Football League Fanzone, would like you to know the ladies are very social. Well, at least LFL fans are social with over 15,000 lingerie loving football fans having signed up since the site launched this summer.
RadarOnline's Jessica Campbell was on some red carpet somewhere and she decided to ask celebrities if they would go naked for the organization's ad campaigns. Everyone jumped in from James Cromwell to Glee's Lea Michele who said, "I don't think we need to see a billboard of me naked to know I am anti-fur. But if they asked I would probably do it."
How appropriate. While the advertising industry kicks off its annual circle jerk, Kate Moss finds herself in the middle of another. Artist and filmmaker Baille Walsh is out with 3D work shot at 1,000 frames per second and captures Kate 'inexorably in the parallax gap; a butterfly in a spider's web."
Good God. And if that weren't enough, the ads description continues with, "Kate's face appears frozen, transforming her into an impenetrable deity. She is a figure of contemporary fantasy, shattering her own self-image."
Seriously? Seriously? yea, the technical shit is great but why? Why?
My how far we've come since the Million Dollar Homepage. Carl and Amy Martin, along with their two children Layne and Kaitlyn, are selling themselves to advertisers. The family has launched The Billboard Family, an offering that allows advertisers to own the Martin's lives.
For advertisers who buy in, the Martin family will wear a brand's t-shirt "all day long, taking loads of photos and videos. We then promote your company online on Facebook, Twitter, Flickr, YouTube, and our Website, as well as to all of the many people who ask us why we are all wearing the same shirts."
And like others of its ilk, the cost for a brand to participate increases as the year goes on. No brand has bought in yet but stranger things have happened.
This is hilarious. Two years ago, we wrote about an ad for New York Fries created by Toronto's Zig which featured a woman with large, fake breasts. The ad, which compared New York Fries to fake breasts, carried the tagline, "Real Fries in A Fake World" and made the argument New York Fires are better because they are real.
The ad has popped up on eBay and is or sale. Yes, someone is actually trying to sell the ad. For $7.99. Plus $3.50 shipping.
Which is really, really funny. Because the ad can be found anywhere online. And right here on Adrants.
Hoping to "fuel online creativity and move brand marketing dollars to interactive" and spitting in the face of the notion the banner is dead, the Interactive Advertising Bureau, standards body for interactive advertising formats, is, for the first time, hosting a competition to develop new online advertising units.
IAB president and CEO Randall Rothenberg said, "We are launching a formal call to action today for creatives, technologists, publishers, marketers - the entire advertising and marketing ecosystem - to bring us their best ideas for ad formats. The Internet has opened a floodgate of creativity, and it is critical that we fashion an environment where both the art and science of advertising can flourish and deliver engaging experiences that resonate with consumers and build brands."
IAB MIXX, OMMA Global, Web 2.0, Fast Company Global CEO Summit, ARF, The Dirty Little Word, Night of the Ad Eaters, VideoEgg Battle of the Bands, AWNY, The Big Ad Gig, ANA, Facebook Party and 3 billion other entities and events.
Yes, folks it's Advertising Week. The seventh annual adfest during which the ad industry heads to New York to learn, share and cavort. There is more to do than any single human can accomplish. But that's OK becasue we have Twitter and blogs and all manner of social media insanity to keep up with the week. Even if you live in Iceland.
And if you need a constant steam of Advertising Week in addition to following the #adwk2010 tag on Twitter, check out WADV, Advertising Week's radio coverage of the event. You can also find it on iheartradio.