Domestic Abuse Rarely Stops

yr_chicago_ndvh.jpg

Here's a domestic violence PSA that clearly shares the horrific violence of domestic abuse without actually showing the violence. And yet, it's more powerful than PSA's that do show the violence. Created by Y&R Chicago for the National Domestic Violence Abuse Hotline, the work is beautifully executed and brings us inside the mind of the victim if only for a minute to share her tragedy. And it delivers a truism about domestic violence: it rarely stops.

The spot is accompanied by Peter Gabriel's eerie Mercy Street as the woman looks at herself in the mirror, tries to heal herself only to realize there's no end to it. Unless, of course, she calls the NDVH hotline.

by Steve Hall    Sep-23-10   Click to Comment   
Topic: Best, Cause   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: