Kindle Bests iPad in Sun, Costs Less Than Sunglasses. Ad Still Stupid

kindle_ipad_pool.jpg

The YouTube comments are the best thing about this new commercial touting the Kindle's ability to supposedly read more easily in direct sunlight. As a man struggles to read through the glare on his iPad, a woman (hot, naturally) reads her Kindle with ease. And, much like a detergent commercial where people speak in unnatural ad-isms, the woman says, "It's a Kindle. $139. I actually paid more for these sunglasses."

The commenters see right through the sham, though. One writes, "'Excuse me, why can't I read this, in this light?' 'Sir, it's your iPad, it's full brightness is turned down for this commercial.' 'Kindle also won't tell´╗┐ you that in an opposite situation, the iPad will read books in the dark, the Kindle won't. How's that for equal?'"

Another writes, "Girl says 'I spent $150 dollars on sunglasses.' Guy hears 'I am high maintenance and will bleed your wallet dry and cheat on you.' The all new Kindle,´╗┐ the rich bitch sensation."

And a third sums up the idiocy of it all writing, "I just bought a Kindle, and I have an iPhone 4 and iPad (and several Apple computers). I've been reading on the iPad, but the Kindle is a lot better for it. I wouldn't try to surf the web on the Kindle though. They're different devices. If you have a chance to use them both you'll laugh that they even get compared."

Enough said. Stupid commercial.

by Steve Hall    Sep-14-10   Click to Comment   
Topic: Bad, Commercials, Creative Commentary   

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