Vibram Fingers, Pomegranate Makes You Horny

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- Don't mess with Vibram.

- The AAAAs have awarded BBH New York the O'Toole award for the Best Mid-Sized Agency of the Year.

- Orlando Bloom is pimping clothing for Japanese retailer Uniqlo.

- Supposedly, this is a cool new Pierre Morel spot for Givenchy featuring Justin Timberlake.

- Pomegranate juice will get you laid.

- Video service 12Seconds has announced it's shutting down.

- And in case you think every last bit of fun has been sucked out of flying, women's groups and flight attendants associations have sucked out even more.

- Twitter founder Evan Williams has stepped down as CEO. COO Dick Costolo will take over as CEO and Williams will focus on product development.

by Steve Hall    Oct- 4-10    
Topic: Agencies, Celebrity, Racy



New Social Media Conference to Focus on Measurement

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A new series of social media conferences has launched entitled Monitoring Social Media. And as the title suggests, it's all about monitoring and measuring the success of social media campaigns. Covered topics in the series include, Social media tools and services, brand and reputation management, sentiment detection and management, data quality and filtering, identifying and connecting with influencers and case studies.

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by Steve Hall    Oct- 4-10    
Topic: Industry Events



Clothing Retailer Hosts Peep Show to Pimp Fall Fashions

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New York Retailer Daffy's needed to attract some attention to itself and its new line of fall fashions. To do so, it held a fashion show in it's display windows and let passersby text comments to the models in the window. Predictably, many texts just asked the models to take all their clothes off.

But the models had a good time responding to the crowds texts directly and taking off as much as possible without, of course, getting in trouble with the police.

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by Steve Hall    Oct- 4-10    
Topic: Guerilla



Arquette and Cox Hump Like Bunnies For Battered Women

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You can see this one coming a mile away but it's still funny to see David Arquette dressed like a rabbit get it on with his wife, Courtney, who's also dressed as a rabbit. Or is she? It's all to call attention to domestic violence on behalf of Santa Monica-based OPCC.

TBWA\Chiat\Day\LA created.

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by Steve Hall    Oct- 4-10    
Topic: Cause, Celebrity



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Benjamin Moore Offers Freedom, Simplicity and...Um...Versality?

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Unless you can find the word "versality" in the dictionary, it looks like a Benjamin Moore POP suffered a proofreading oversight. Writing on Dumb As A Blog, Susie Felber wrote, "What is Benjamin Moore's marketing department on? And do they need a new copywriter? 'Cause I am available." Well, BM, give Susie a call because it seems you need a better copywriter. Or at least a proofreader.

by Steve Hall    Oct- 4-10    
Topic: Point of Purchase, Worst



16 Scene Mashup Promotes Vancouver Film Festival

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To promote the Vancouver International Film Festival, TBWA\Vancouver created a film called The Warden that is divided into 16 scenes and will release one scene each day of the festival non-linearly. Viewers can then go online to thewardensixteen.com and rearrange the scenes together in an effort to piece the story together. Somehow, this will get people excited for the festival. Somehow.

by Steve Hall    Oct- 4-10    
Topic: Industry Events



Threatened Prep School Teacher Pleads Her Case on YouTube

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To promote Jonathon Kellerman's new book, Deception, which features Dr. Alex Delaware as a forensic psychologist for the LAPD who is investigating the murder of Windsor Prep Academy teacher Elise Freeman, a video of "Elise Freeman" has been seeded on YouTube.

In the video, the woman outlines the abuse she has been receiving at the school and offers the video up as a clue to who her murderer might be.

Accompanying the video is a website with background on the case and clues to solve it. In addition, there's a "criminal empathy test" to determine which type of criminal one might most identify. Why? We have no idea.

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by Steve Hall    Oct- 4-10    
Topic: Publishing, Video



Chrysler (Briefly) Flies World's Largest Banner

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Last Friday morning around 7:15AM, in preparation for a later flight over the Texas State Fair, a helicopter lifted a 53,000-square foot (about the size of a football field) banner above the Dallas Executive Airport. The banner was part of a promotion for Chrysler's Dodge Ram pick up truck.

While video shows the banner leaving the ground completely granting, one assumes, Chrysler the victorious achievement of having flown the world's largest aerial banner, the helicopter pilot quickly dumped the banner from fear the banner would endanger the aircraft or it simply snapped free and fell (reports conflict).

A Chrysler rep is reported to have said the record would be broken as soon as the banner left the ground which, according to the video, it did. The record was previously held by the United Arab Emerites when a 50,000-square foot banner was flown over Abu Dhabi.

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by Steve Hall    Oct- 4-10    
Topic: Outdoor









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