'Hey Soul Sister' Most Over Used Song in Advertising


Sick of hearing Train's Hey Soul Sister in what seems to be practically every ad out there? If not, you will be after visiting this compendium of Hey Soul Sister-fueled commercials organized by creatives Brad Meyers and Keith Stoeckeler.

The pair are out to stop the madness. Out to re-educate creatives on their musical selections. Out to call attention to the lemming-like behavior of the industry. And...out to have a bit of fun pointing out a trend.

If you find a commercial with the song in it you can submit it to the site.

by Steve Hall    Oct- 5-10    
Topic: Brands

Disney's Bambi Re-Joins Fire Prevention PSA Campaign


The Advertising Council, along with the USDA Forest Service, the National Association of State Foresters and Disney, have launched a new series of PSAs to raise awareness about wildfire prevention.

The new PSAs feature characters and scenes from Disney's Bambi and continues Smokey Bear's message, "Only You Can Prevent Wildfires." Bambi starred in the first Wildfire Prevention PSA in 1944, prior to Smokey Bear's debut in the campaign later that year. The campaign is dropping in time for with Fire Prevention Week October 3-9.

The campaign includes outdoor and presence on social media.

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by Steve Hall    Oct- 5-10    
Topic: Cause

Gucci Guilty Will Get You Laid


Didn't you know? What? You didn't? Well let us let you in on a little secret. If you want to have hot passionate sex with that hunk you've been drooling over, ladies, all you have to do is slap on some Gucci Guilty and the man of your dreams will miraculous appear and ravage you to completion.

Actually, that's a lie. Why? Because it was in a commercial. No. In the real world, men don't need much motivation at all when it comes to that particular activity. You barely have to smile and the guy already wants to hop on. But this is Gucci we're taking about so that line of thinking is a bit crass here.

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by Steve Hall    Oct- 5-10    
Topic: Brands, Commercials, Creative Commentary, Opinion, Racy

Clear Windshield and Navy Beans Key to Safe Driving


There's a few ways to sell auto glass replacement. Most are boring and forgetful. While this Apple Auto Glass campaign from Jan Kelly Marketing may not end up becoming the most memorable, it gets points for being one of the strangest. By associating meticulousness, safety conscious behavior with a dented windshield, Apple Auto Glass gives us reason to remember. That or we'll just be continuously reminded there are just a lot of weird people in this world.

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by Steve Hall    Oct- 5-10    
Topic: Campaigns, Commercials, Strange

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Blond Bimbos Babble About Sony Ericsson Xperia X10


It's never polite to laugh at stupid people but when they're actors playing dumb, we guess it's OK. So have fun with this Sony Ericsson video in which three less-than-smart hotties babble on as only bimbos pretending to be stupid can babble. One wants to push a button on her phone to take a shower. Another wants to connect to her dogs and a third, well, she can't even get a coherent thought out. The whole thing's fairly comical.

But our favorite part is when Britney bounces bodaciously while finally getting her thoughts together ("If you're not tech savvy...) at the :40 mark. Now if someone could just make an animated gif of that.

UPDATE: Thanks Dare Digital. Here's Britney doing her bounce.

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by Steve Hall    Oct- 5-10    
Topic: Brands, Strange, Video

Selling Motorcycles Insurance 101: Hot Babes with Big Boobs


Call it lowest common denominator marketing. Call it the decline of civilization. Or...call it magnificently mouthwatering marketing. Bikes and boobs. The two are seemingly made for each other and Bennetts is keenly aware of this.

To celebrate the motorcycle insurance brand's 80th birthday, the Bennetts Babes, including the stunningly stacked Lucy Pinder, get wet and soapy and frolick while over-serious photographers capture their every wiggle and jiggle.

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by Steve Hall    Oct- 5-10    
Topic: Racy, Video

Adidas Pulls $10M iAd Campaign After Three Rejections


According to the Business Insider, seemingly sick of Steve Jobs' control issues, Adidas has canceled a $10 million iAd campaign after its submitted campaign was rejected three times. It's not a first, however. In August, Chanel walked away after too much meddling by Apple with its creative.

Adidas isn't commenting and neither is Apple other than to say it believes Adidas will still advertise on the platform.

But Yahoo CEO Carol Bartz is commenting and she thinks Apple's going to be in trouble with it's strict stance on iAd acceptance. In an interview with Reuters, she said, "That's going to fall apart for them. Advertisers are not going to have that type of control over them. Apple wants total control over those ads."

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by Steve Hall    Oct- 5-10    
Topic: Mobile/Wireless

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