Cat Unleashes Ample Breasts in Public Market


A woman like this is used to being stared at. She's used to walking down the street with all eyes upon her and everyone and everything reacting to her stunning beauty and oozing sexuality. But she's probably not used to a cat tearing her sweater off to reveal her sizable assets in a public market.

Of course, possessing such perfection - and the right bra - she really doesn't mind the resulting attention unleashed breasts all but guarantee. In fact, it seems, she craves the attention and doesn't even bother to pull her sweater back on giving everyone plenty of time to ogle her ample assets.

This is how we sell lingerie. This is why we love advertising.

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by Steve Hall    Oct- 8-10    
Topic: Commercials, Racy

Partnership for Drug Free America Rebrands


The Partnership for a Drug-free America is changing its name to The Partnership at Euro RSCG is out with a new campaign to tout the name change. The change is said to "reflect how the organization has grown since its founding in 1986 as a prevention-focused, anti-drug advertising campaign to a reliable partner and online community for parents and families seeking guidance and support on teen drug and alcohol use."

A new PSA will be accompanied by print as well as a new logo. The PSA can be viewed here or below after the jump

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by Steve Hall    Oct- 8-10    
Topic: Cause

Survey: 88 Percent Dislike New Gap Logo


In a survey of Adrants readers, 88 percent answered, no, they do not like the new Gap logo. The survey supports widespread sentiment regarding the brand's debut of its first logo change in 20 years.

Defending the change, a Gap statement read, "The company's statement about the logo change is this: "Thanks for everyone's input on the new logo! We've had the same logo for 20+ years, and this is just one of the things we're changing. We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! "

Passionate debates? More like vindictive vitriol.

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by Steve Hall    Oct- 8-10    
Topic: Brands, Research

Nonsense: The Dramatic New Underwear Leotard Thing


Here's a goofy spoof of Calvin Klein's recent Zoe Saldana commercial. The spoof features DW Diaz who has fun spewing the usual nonsense we are so used to hearing in fashion commercials. It's been out for a while but it's funny so give it a watch.

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by Steve Hall    Oct- 8-10    
Topic: Spoofs

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