Gap Returns to Original Logo

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Backpedaling from one of the biggest marketing gaffs in recent history, Gap, following overwhelming public pressure, has, unsurprisingly, announced it will box it's new logo and return to the original design. Announced last week, the new logo, designed by Laird & Partners, was roundly mocked by the design community, especially when the brand asked designers to "crowdsource" new ideas (un-related to the new logo the brand insists) for free.

A statement on the brand's Facebook page now reads, "Ok. We've heard loud and clear that you don't like the new logo. We've learned a lot from the feedback. We only want what's best for the brand and our customers. So instead of crowdsourcing, we're bringing back the Blue Box tonight."

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by Steve Hall    Oct-11-10    
Topic: Brands, Opinion, Worst



Social Media Takes Over Las Vegas

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Have you heard of a conference called BlogWorld? You should have because its primary topical focus is on the growing importance of social media. Now, unless you've been hiding under a rock or still believe the ad industry's product du jour in the :30 commercial, you know that social media is all the rage. Just like word of mouth was a few years ago. Just like buzz marketing some years before that and just like viral marketing did even earlier.

Yes, social media encompasses many of the aforementioned trends/fads/whatever but much like mobile which has finally earned it's "year of" status, social media is going mainstream and that what this conference is all about.

Taking place in Las Vegas October 14-16 and with panels on content creation and sharing, analytics for listening to customers, enterprise-level adoption of social media, the SEO of social media, crisis management in social media, social CRM, PR in social media, the conference will inform and educate those who need to know what's coming down the marketing freeway.

Check it all out here.

by Steve Hall    Oct-11-10    
Topic: Industry Events, Social



Really? Really? Windows Phone to Eradicate Phone Obsession?

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Hmm. How exactly does a commercial showing how obsessed we've all become with our phones supposed to convince us that yet another phone is going to change that obsession? It's not but that's the road Microsoft took with its new campaign for the Windows Phone.

For some strange reason, Microsoft thinks its phone is going to somehow dramatically change ho people use their phones. They are wrong. Here's why:

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by Steve Hall    Oct-11-10    
Topic: Bad



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