In a stunt that spelled out "Sign the Autism Bill," several BBDO staffers successfully letter bombed New York Governor David Paterson's Facebook page. Apparently, they want the Governor to act on the bill. To accomplish the stunt, BBDO employees Jeff Greenspan, Chris Baker and Danny Adrain out together a site called Letter Bombing with instructions on how to letter bomb any Facebook page.
Nice idea, guys.
Colle + McVoy is out with a series of videos featuring a fish named The Bassador. The videos are aimed at getting more people to fish. The Bassador is described as "a cold-hearted talking fish who, simply put, doesn't think very highly of anyone, or anything." And his videos aim to "taunt, mock and challenge people to see if they're up to the task of becoming an Anglers' Legacy Ambassador, a program that taps into people's passion for fishing by asking them to take a pledge to introduce the sport to someone new."
So if you're into taking fish - this one's a bit slow and droll - then check out the series below after the jump.
We all know agencies tend to latch on to trends when it comes to creativity. It can be anything from photographic style to video effects (remember Gap's use of the Matrix swing camera trick?) or a song. We're not sure if it's just us but over the past few days, we've seen more than a few videos/ads with soundtracks that sound very similar to the theme of the television show Friday Night Lights.
Here's the latest entry from TraceyLocke and Shilo director Evan Dennis. It's a :90 video for Montain Dew entitled "Paul Rodriguez: It's Different on my Mountain." It;'s all about how skateboarding changed Rodriguez's life. And, yes, it's as pretentious as it sounds.
Out for a while, this work featuring The Hangover's Ken Jeong along with NBA players Derrick Rose and Dwight Howard has the three in a series of interactive videos which hype a new line of signature shoes from Adidas. In the series, created by 180 Amsterdam, Jeong plays self-made billionaire Slim Chin.
Along with the series, which will release several videos over the length of the campaign, 180LA created a music video featuring the three singing together. All the videos are here.
The spots break on television today on ESPN, TNT, BET, MTV, Comedy Central and Cartoon Network.
Possibly treading on the likes of Hudson, Denver-based FirstBank is out with a Diorama campaign in the Denver International Airport which offers travelers free books, crossword puzzles and Sudoku via a QR code which leads to a download. About 7,000 classics and puzzles will be given out during the TDA Advertising & Design-created campaign.
Based on the first week's results, the most popular books, in order, are Sun Tzu's The Art of War, Robert Louis Stevenson's Treasure Island, The Autobiography of Benjamin Franklin, Jack London's The Call of the Wild, and James Fenimore Cooper's The Last of the Mohicans. Least popular are Walden, Emma, and, at 8 downloads, Don Quixote.