- We really like Lacta Chocolates previous work, especially the long-form video, but this new commercial we're not liking so much. Most likely because it is a commercial and not a more involved, long form video.
- Microsoft has redesigned its MSN Games channel and has added new advertising opportunities to reach casual gamers.
- Halloween webcam fun from Alfred Ritter GmbH & Co KG for RITTER SPORT Chocolate. Scary monster Halloween cards.
- If you haven't already heard, JLo has enlisted the help of her twin children to appear in a Gucci campaign aimed at raising money for UNICEF's schools in Africa.
- Mr. T has signed a deal with Gold Promise, a gold-buying service which aims to get people a better deal.
- Boston agency Winsper received four Hatch Awards for work it did for its client, STIHL, a hand-held power tool brand.
In a publicity stunt in New York, Adriana Lima slipped into $2 million diamond-studded Victoria's Secret bra and prance around a pink carpet for the onlooking public. In a blue dress especially designed to reveal the bra, Lima modeled the Damini-designed creation which contained more than 3,000 jewels and took six people 1,500 hours to craft.
Not exactly a bra your average woman can afford but, of course, that's not the point. All Victoria's Secret care about is publicity and that's what they got with this tunt.
OK so blowing up kids in a classroom didn't go over so well but when it comes to using menacing alligators to sell rum, all is well. And funny.
In this commercial for Bundaberg Rum, which, for a few seconds gets lost in an overly long and complex set up, a man, looking to make a putt, is aided by the very gentleman who invented Bundaberg Rum...from an oversupply of molasses.
Just watch. The spot works. at least it works for us. We have no idea what PETA's stance on this will be though.
If you have kids, you've been there. You know what the public tantrum is like. You know what it's like to be stared at as if you were the worst parent in the world. You wish you could leave all the groceries behind and just walk out of the store. It's not fun.
But Duval Guillaume has made a bit of fun out of the fact some kids are just out of control. With broadcasts over the public PA system of a large mall in Belgium, the agency created a scenario in which a mall worker is trying to page the child's parent while the child screams and acts up in the background. And all the shoppers get to listen to this tirade.
The stunt concludes with an announcer letting parents know there's Opvoedengslijn, a new advice hotline for parents with out of control kids.They've dubbed it First Aid For Out of Control Kids. Funny. But, for many, very helpful
Former Spice Girl Victoria Beckham has enlisted the help of her husband, David, to help her sell a new line of sunglasses she is marketing. She's taken a picture of David wearing a pair of the new glasses, posted it to yfrog and tweeted it.
Nothing like leveraging you hot husband for financial gain. But, hey, we'd all do it if our significant others were as good-looking and as famous as David, right?
An Anne Summers radio ad promoting a line of Halloween-themed outfits has been blocked by the UK's Radio Advertising Clearing Centre which claimed the ad contained, "fairly overt sexual references in terms of sound effects."
The spot contains sounds of fear-based screams which then transform into more pleasurable sounding screams. In other words, women having orgasms. Nothing wrong with that in our book, of course, but according to the RACC, the spot overstepped the organization's guidelines regarding taste and offense.
As spokesperson for the RACC said, "The ad contains fairly overt sexual references in terms of sound effects. We believed that it was too strong for broadcast on commercial radio, notwithstanding timing conditions."
Anne Summers, on the other hand, thinks the ad is just fine with CEO Jacqueline Gold saying, "We have appealed the decision made by the RACC and would love to know what the great British public think. We are proud of our brand that always sparks debate and we hope this gets people talking about sex in a positive way."